Peloton
Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.
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Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.
Peloton’s newly released video game mode, Lanebreak, ditches the Gym Kit integration that allows the Apple Watch to connect with the Peloton Bike+.
Expand Expanding ClosePeloton’s new video game mode, Lanebreak, finished up their beta last week and has finally launched for everyone with a Peloton Bike or Peloton Bike+. So yesterday, I scrapped everything left on my schedule to take several of the 15 currently available rides. And you know what… Peloton has done a hell of a job here – Lanebreak is off to a great start!
Expand Expanding ClosePeloton’s new video game mode, called ‘LaneBreak’, is now live on both the Peloton Bike and Bike+. The two-month-long beta ended last week, and now the new mode is available for all Peloton bike owners after installing the latest update.
Expand Expanding ClosePeloton’s brand-new CEO Barry McCarthy tried to quell rumors that the company is teeing up for a sale, saying instead that it will “double down” on content and international expansion, according to a new report.
Expand Expanding CloseUpdate: The Financial Times now reports that Nike has also discussed an acquisition of Peloton. The report also says: “Other buyers are also likely to emerge, said those briefed on the matter, potentially including Apple and large private equity buyers.”
Peloton’s struggles over the last several months have been well-documented, leading to speculation about a potential acquisition by a Big Tech company. While some investors have called on Peloton to consider a sale to Apple, a new report from The Wall Street Journal says that Amazon is expressing interest in a potential deal.
Expand Expanding CloseA new report claims that Peloton owes at least five of its employees across various divisions within the company pay for work they performed. Concerns have been raised by sales and delivery staff, assembly workers, and video production employees around the country.
Expand Expanding CloseBeyoncé, David Bowie, Taylor Swift – and now Peloton is adding The Real Slim Shady to its list of featured mega-stars. Today marks the company’s first-ever dedicated boxing series with music from the multi-platinum rapper Eminem’s entire catalog.
Expand Expanding CloseWhile Peloton faces its own financial upheaval, iFit, the maker of NordicTrack, could be potentially pushed toward bankruptcy due to a $300 million lawsuit from an investor.
Expand Expanding ClosePeloton CEO and co-founder John Foley published an open letter yesterday in response to media reports that the company will temporarily halt production of its bikes and treadmills, stating that leaked internal documents were “incomplete, out of context, and not reflective of Peloton’s strategy.”
Expand Expanding CloseIn late 2019, Peloton aired a Holiday commercial that garnered media backlash. In early 2020, it became a media darling as the COVID–19 pandemic shut down gyms, and people were forced to work out at home for many months. On 12/21/20, Peloton’s stock peaked at $162.72. Today, it sits at $38.51. That puts it just above its $23.01 price around the time when the WHO declared a pandemic. That’s quite a rise and fall for a company with devoted subscribers and continue low churn. With a market cap of just 15 billion, it will be a prime acquisition target in 2022. Who will the buyer be? Let’s look at the options.
Expand Expanding CloseUpdate 12/12/21: Peloton has responded to the situation with a video that confirms they were aware of the storyline from the beginning.
Well, Mr. Big is dead. Sorry, too late for spoiler alerts! And “I couldn’t help but wonder,” to quote the now-bereaved Carrie Bradshaw, is Peloton in on the game or not? Last night’s first episode of The Sex and the City reboot saw Big’s death while vigorously pedaling on a Peloton – the company is denying any involvement in the plot twist. The company stock did take a dip after the show aired, but this product placement, intentional or not, is likely a good thing for the brand.
Expand Expanding CloseStrava just released its year-end review with heaps of interesting data on its 95 million subscribers around the world. While the data is obviously specific to Strava users, with a data pool that large, it does shed some light on how people are exercising during yet another tough pandemic year. One big surprise: The new hot sport this year is walking.
Expand Expanding CloseAs of today, Peloton is launching new boxing and shadowboxing classes to its platform – a welcome addition the company has been teasing for months.
Update: Details are live.
Expand Expanding CloseThis week the ongoing dispute between Lululemon and Peloton has further escalated with Lululemon’s lawsuit against the fitness company for patent infringement over new designs of its leggings and sports bras. Lululemon accuses Peloton of blatantly ripping off its original designs and claiming them as its own.
Expand Expanding CloseIf you are wondering which Peloton bike fan to buy, I have you covered. I went ahead and bought every single Peloton bike fan available get to test and figure out which one is the best! Here is what I found:
Expand Expanding CloseAs the ability to assemble your own versatile home gym grows easier with each new connected fitness product, we strive to keep you in the know about what products are currently available and what sort of fitness technology is at your disposal. One of the established fitness machines to recently gain a lot of popularity is the rower, due to its storability and low-impact training. We’ve compared a diverse group of premium rowers from fitness brands like Hydrow, Ergatta, NordicTrack, CITYROW, and LIT Method to help you see where they differ. We’ll begin with NordicTrack vs. Hydrow, and go from there.
Expand Expanding CloseWith millions of Peloton bikes having been sold over the past few years, there has never been a better time to get a great deal on a used one. Where is the best place to buy a used Peloton Bike for sale? We will cover that and much more.
Expand Expanding CloseWatch a recap of the top stories of the week from Connect The Watts. New episodes of The Weekly Watt are recorded each week. Subscribe to our YouTube Channel to stay up-to-date with the latest connected fitness news.
Expand Expanding CloseIf you have purchased a Peloton Bike or Tread within the past year, it would be a good idea to start considering options for extended coverage. While Peloton’s extended warranty is better than nothing, there is an alternative that is cheaper, lasts longer, and is much more flexible!
Expand Expanding ClosePeloton has announced its best Black Friday Sale ever. Not only does this include discounts for accessories with the purchase of the Peloton Bike and Tread, but also the first price decrease for the Peloton Bike+. There has never been a better time or lower price to order a Peloton for your home.
Expand Expanding CloseThe holiday season is almost here along with some of the best deals for connected fitness exercise bikes. With the possibility of supply issues and longer shipping times, companies like NordicTrack are starting their Black Friday Deals already so you can get the perfect fitness gift delivered in time. Here is are 2021 gift guide for home exercise bikes!
Expand Expanding ClosePeloton’s highly anticipated Pause Button has finally arrived in the latest update for the Peloton Bike. Now you can pause on-demand classes for those times when you forget your water bottle, have to make a bathroom trip, or take care of your kids. Here’s what you need to know about Peloton’s new Pause Button.
Expand Expanding CloseFollowing Q1 2022 earnings below expectations yesterday, CNBC reports today that Peloton is freezing hiring across all departments effective immediately. Peloton made the announcement during an all-hands meeting on Friday, with the company explaining that is looking for “areas of savings” as revenue lags.
Expand Expanding ClosePeloton reported its earnings for fiscal Q1 2022, coming in below analyst expectations both in terms of revenue and loss-per-share. The company reported $805.2 million in revenue for the quarter, compared to expectations of $810.7 million. It reported a loss per share of $1.25, higher than expectations of a $1.07 loss per share, for a total loss of $376 million.
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