Connect The Watts
Peloton has reduced its wait times for deliveries of its home fitness products. Since January, wait times on the Peloton website for the Bike, Bike+, and Tread+ have all decreased. This is a positive sign following a large investment from the company to tackle this very issue.
To honor March as Women’s History Month and International Women’s Day, Peloton has announced themed classes and social impact partnerships.
It’s no secret that the gym industry has been dealt a serious blow from the COVID-19 pandemic, while companies like Peloton have reaped the rewards, but one Canadian-based startup has pivoted in a way that might hint at the future of post-pandemic fitness: on-demand micro-gyms. Could this be the next big thing?
There is no shortage of celebrities on Peloton. Even before COVID-19 sent everyone home to workout, celebrities already enjoyed the privacy of being able to exercise in their own home. We’ve even compiled a list of famous people on Peloton if you want to work out with them.
Many people had thought that JJ Watt (NFL player) was a Peloton user because someone on there claimed to be him. He recently was released by the Houston Texans, and it was reported that he had listed a few teams in his bio to give speculation on where he was headed.
The problem? He’s not a Peloton user per his verified Twitter account.
As Peloton continues to grow, they need to develop a verified user system similar to Twitter. Peloton is on the verge of becoming a social network as it continues to innovate on its features list, so celebrities will want a way to make sure someone cannot impersonate them on the platform.
Peloton could give verified users additional controls/options while on a ride. Verified users could have the option to disable people sending them high-fives, auto-disable friend requests, and let people “follow” them. Verified users could publically signal rides they plan to do, and then it would encourage others to join in.
Peloton has recently leased 75,000 square feet of warehouse space for last-mile deliveries in the greater Boston area. The facility in Middleborough, Massachusetts, will house Peloton Bikes and Treads. This lease will help shorten delivery times for customers in the area.
Wouldn’t be cool to get a high five during your Peloton workout from your favorite athlete? What better motivator than to schedule a class with hopes of outworking Roger Federer or Diplo? Well… you can at least try. Below is a list of famous people currently using Peloton.
Music is an incredible part of the Peloton experience, and a report from The Telegraph this month offers an interesting look at how Peloton is becoming a larger player in the music industry as a whole.
The report explains that while Spotify focuses on quantity, Peloton’s interest in music is very curated and hand-picked, something that has attracted interest from the music industry.
Dara Treseder, head of global marketing and communications at Peloton, recently spoke about transcending connected home fitness. Now an established brand with a bustling group of members, Peloton is focused on building a culture around its fitness community.
Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.
Peloton yoga instructor Chelsea Jackson Roberts recently explained how yoga has been an intricate part of her life’s journey. From school teacher to the first Black Peloton yoga instructor, her practice remains at the center of it all.