Beachbody launches its live interactive BODi program today

No strangers to the at-home workout game, The Beachbody Company is today launching its much-hyped live interactive premium subscription tier BODi (Beachbody on Demand Interactive).

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iFIT delays IPO, citing market concerns

Yesterday iFIT Health and Fitness, owners of Nordic Track, Proform, and Freemotion, announced a delay in their US initial public offering (IPO), citing “unfavorable market conditions that have investors worried about growing volatility in capital markets,” reports Reuters.

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Usher partners with Peloton for season 2 of Dance Cardio

Peloton announced the second season of their Dance Cardio classes, featuring tracks by the eight-time Grammy winner and global superstar Usher (and Peloton member). As a special treat, Usher even makes a cameo appearance in a routine led by fan favorites Emma Lovewell and Ally Love. Peloton’s 6 million members can catch the classes now via the on-demand Peloton app.

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New smart bike Capti promises a full-immersion, ‘game-led’ ride

On the heels of Peloton’s own foray into gamification with Lanebreak, a new California-based company has launched what it says will be a fully immersive video-game-style experience. Its connected bike, Capti Smart Bike, is now on pre-order in the US and set to launch this December.

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Amazon ups its fitness game with Halo View; new features, content

Amazon encroaches even further on Fitbit’s territory with a new, revised wearable following its screenless wristband tracker release last year. The new version, the Halo View, features a color AMOLED display, haptic feedback, tracking of sleep, activity, blood oxygen levels, among other features, and is bundled with new programs Halo Fitness and Halo Nutrition as additions to the existing Halo subscription program. What’s more, it’s priced at $79.99, even cheaper than the original Halo band.

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Can micro-gyms compete with the likes of Peloton?

It’s no secret that the gym industry has been dealt a serious blow from the COVID-19 pandemic, while companies like Peloton have reaped the rewards, but one Canadian-based startup has pivoted in a way that might hint at the future of post-pandemic fitness: on-demand micro-gyms. Could this be the next big thing?

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The wait is on: UK Peloton orders delayed by Brexit

Peloton has announced that UK consumers who have ordered a Bike or Tread are unfortunately in for a long wait. Due to disruptions from Brexit and global shipping problems, the company is struggling to keep up with the huge uptick in demand since the COVID-19 pandemic. It sounds like European consumers, at least in Germany, will…

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