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Peloton (PTON) adds new e-commerce widget to screen; storefront on the way?

This morning’s Bradley Rose Peloton bike ride came with a surprise at the end. About 60 seconds before the end of the ride, right as the cooldown was starting, a widget popped up on my screen.

While currently rudimentary, Peloton’s long-awaited in-screen advertising and commerce play has begun, just in time for the holidays.

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Peloton Heart Rate Band hands-on review [Video]

Today we take a hands-on look at the new Peloton Heart Rate Armband. Peloton’s previous heart rate monitor was well known to be a cheap, poorly made device (which they still sell for $34). However, this new Peloton armband is strong step in the right direction. You can easily tell that there is a similar design philosophy as used in the recent Peloton Guide.

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Peloton adds Pelothon team water bottles to its online store to kick off summer 2020 campaign

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Peloton has announced its Pelothon Summer 2020 campaign is kicking off with an announcement of the various charities they are supporting.

In the wake of the COVID-19 pandemic, fighting hunger has become even more important. During the Pelothon, we’re coming together to give back and support hunger relief efforts in our global communities. Over four weeks, Peloton will donate a total of $1M to our four non-profit partners: 

With this announcement, Peloton has also added new Pelothon water bottles to their online store with different team hashtags on each bottle.

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