Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.
We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.
The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.
Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.