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Peloton announces corporate wellness offering

Peloton’s worst-kept secret has now finally been made public. As has been rumored for some time through job openings, its corporate wellness program is now officially available.

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Inside the Hollywoodization of Peloton

Peloton’s instructors have skyrocketed to celebrity status on social media over the last year as the long shutdown of gyms has led to moving to Peloton for at-home workouts. The Hollywood Reporter has a detailed look at how Peloton produces its classes and turns its instructors into social media celebrities.

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Endorphins not enough? A group of Peloton fans swear by riding high

For many people, getting an endorphin rush at the end of a workout is the part of the motivation. For a group of Peloton fans, cannabis is part of their actual workout strategy.

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Peloton runs in the family as 3-year-old gets her own ‘Bike’ from her parents

When parents get the Peloton bug, it can easily spread to the entire family. Peloton doesn’t (yet) sell a kid’s bike, but that didn’t stop one family from getting their daughter her own “Peloton.”

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Review: Bike+ offers a premium experience if Peloton is at the center of your fitness routine

Six weeks ago, I took delivery of a Peloton Bike+ after riding on an original Peloton Bike for the previous year. In my first impressions review, I came away impressed with the Bike+, but I had some terrible delivery issues relating to the assembly of my particular bike. Although it’s not Peloton’s fault I had an issue, it was their problem. The hardware problems are now resolved, and I’ve seen many hours logging miles on Bike+, so I have a more fully featured opinion on the product. Let’s dive in to see if Bike+ was worth the upgrade after six weeks of use.

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Strava releases group fitness challenges and personalized segment recommendations

Strava has been my go-to app for outdoor workouts for many years, and today the company has launched two exciting features.

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Peloton takes 30-50% off apparel for summer kick-off sale

Memorial Day is seen as the official start of summer in the US, and Peloton has kicked it off with an apparel sale with 30-50% off its summer apparel catalog.

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How Zwift became a unicorn company

One of my favorite Substack newsletters is Byrd House, and the most recent newsletter took a deep look at how Zwift became a unicorn company.

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Rumors swirl that Peloton has acquired another wearables company

Peloton has been making a spree of purchases in recent months, and rumors are now swirling that it has purchased another wearables company.

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Peloton begins offering employees paid time off to volunteer for candidates, vote, etc.

Peloton has announced that employees will now have paid time off that they can use to peacefully protest, volunteer for political campaigns, and vote.

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Echelon riders’ account data exposed through a leaky API

Echelon is facing the same problem Peloton recently had over rider data being exposed through its API, which wasn’t properly secured. Jan Masters, a security researcher at Pen Test Partners, discovered that Echelon’s API allowed access to the account data of its riders. The data exposed included name, city, age, sex, phone number, weight, birthday, and workout statistics, and history of any other member in a live or on-demand class. The API also included some information about Echelon customers’ workout equipment including serial numbers.

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LifePro Powerflow dumbbells are a low-cost option for Peloton strength that fit in any space

Peloton CEO John Foley has said on multiple occasions that Peloton must win strength to win fitness. Outside of some overpriced dumbbells, Peloton has no hardware to pair with its excellent strength classes. Over the past few weeks, I’ve been using the LifePro Powerflow dumbbells with my Peloton strength classes.

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Comment: My first year of Peloton is just the beginning of my connected health journey

May 4 was Star Wars Day for many people, but it’s my first anniversary of having my Peloton bike delivered. Although I’ve since moved on to a Bike+, I am firmly in the Peloton ecosystem, and it’s been a fantastic year.

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Amazon slashes $200 off Echelon’s EX5 Smart Connect Fitness Bike, now $1,000 shipped

From our sister site: 9to5Toys

Amazon is offering the Echelon EX5 Smart Connect Fitness Bike for $1,000.30 shipped. That’s $200 off the typical rate there and comes within $0.31 of the lowest price we have tracked. If you’ve been wanting to adopt a smart exercise bike, today’s offer could signal that now is the right time. With Echelon EX5 you’ll have 32 levels of silent magnetic resistance and a built-in tablet console that can be rotated 180 degrees for use even when you’re not cycling. Like competing brands, Echelon offers live and on-demand classes for beginner and pro riders alike. Learn about Echelon’s massive growth over the last year at our sister site, Connect The Watts. Rated 4.5/5 stars.

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Peloton Bike+ upgrade first impressions: Great hardware, but a poor installation experience leaves me with a damaged bike

Back in January, I decided to upgrade to Peloton’s Bike+ and sell my Peloton Bike. Because of Peloton’s long delivery delay, the installation appointment was set for April 19. I had tried to get moved to an earlier appointment, but there was nothing available. I received the delivery window on Saturday, so I was very excited to have it delivered today.

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US Consumer Product Safety Commission issues warning to stop using Peloton Tread+

The US Consumer Product Safety Commission has issued a warning to stop using the Peloton Tread+.

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Peloton begins beta test of new Instagram story sharing options

In an email to its members, Peloton detailed new options for sharing works to Instagram in a new beta feature.

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Comment: Tonal fundraising signals larger emphasis on connected strength is coming

On March 31, Tonal announced that had raised another $250 million in a Series E funding round with a valuation of $1.6 billion, putting the company in unicorn status.

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Peloton Closet shuts down after cease-and-desist letter from Peloton

Peloton Closet, the popular Peloton community for finding apparel worn by instructors, has shut down after receiving a cease-and-desist letter from Peloton.

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Passionate about connected fitness? Take a Creative Strategies survey

Creative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.

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Rumor: Peloton is planning a summer advertising campaign with celebrities and athletes

Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.

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Peloton Completes Precor Acquisition

Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.

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Peloton hires former Spotify director as Australian director

We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.

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Peloton awarded $4.3 million in attorney fees from a failed patent lawsuit

The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.

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Peloton rumored to be adding boxing and shadow boxing to class lineups

During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.

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Peloton welcomes Bradley Rose to the UK studio

Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.

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Peloton debuts new adidas apparel collection

Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.

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Peloton announces Ride to Greatness competition with Alex Toussaint

Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.

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Peloton rumored to have acquired Atlas Wearables (update: confirmed)

A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.

Update: Peloton confirmed acquisition for talent

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Jimmy Kimmel spoofs Peloton with new ‘Pteloton’ service

On Jimmy Kimmel, Peloton was the target of a new spoof video with the creation of Pteloton service. It’s the ideal service for when you want to talk about Peloton, but no one around you wants to listen.

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iFit to hold first-ever live workout from Mt. Everest

One of the best parts of the iFit platform is the scenic workouts led by experienced trainers. On Monday, iFit is doing something that’s never been done. They’re hosting a live workout from Mt. Everest.

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iFit details SmartAdjust and ActivePulse features to automate your workouts

In recent blog posts, iFit details the SmartAdjust and ActivePulse functionality that were added in recent software updates.

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The most popular person during lockdown: a Peloton delivery person

When gyms were closed in 2020 due to worldwide lockdowns, the Peloton delivery person became a local celebrity as people looking to stay in shape flocked to the connected fitness company.

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Peloton’s Sessions feature returns with scheduling integration

Peloton’s Sessions feature was released last year in a beta format as a way to schedule a ride or run with your friends and then get a fresh leaderboard. It’s now back with new functionality based on customer feedback and integration with the new Peloton Scheduling feature.

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Peloton officially announces expansion in Australia

As was rumored back in early February, Peloton has officially announced its expansion into Australia.

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Has Peloton purchased a voice AI company? LinkedIn job changes suggest so

Peloton has been active in the acquisition market in recent months. After purchasing Precor, it appears the company has now acquired Aiqudo as well.

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Peloton begins Washington lobbying efforts with focus on manufacturing and social justice

As Peloton continues to grow as a company, it is stepping up its lobbying efforts in Washington, DC.

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Peloton’s patent covering on-demand classes gets a second look after Echelon makes arguments

We reported last summer that Echelon began the process of asking the US Patent Office to invalidate Peloton’s patents. First reported by Bloomberg, Echelon looks like it will prevail in part of the case.

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Comment: After the JJ Watt impersonation, Peloton should create a verified users feature

There is no shortage of celebrities on Peloton. Even before COVID-19 sent everyone home to workout, celebrities already enjoyed the privacy of being able to exercise in their own home. We’ve even compiled a list of famous people on Peloton if you want to work out with them. Many people had thought that JJ Watt…

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Peloton moves up 33 spots in Prophet’s Brand Relevance Index, trailing only Apple

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

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ICON denied its request to stop sales of Peloton’s Bike+ over auto-resistance technology

We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.

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Peloton Rower in development? Fortune Magzine spots rower in Peloton R&D lab

Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.

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Peloton hiring for Director of Original Content

First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.

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ICON releases new ProForm bike, treadmill, and Vue mirror with iFit integration

Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.

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SNL spoofs Peloton with ‘Pelotaunt’ video

Furthering proof that the Peloton brand is growing rapidly, SNL took to spoofing the company and its “positive approach” to motivation.

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Why is Peloton raising nearly $1 billion?

After their earnings call, Peloton noted that it was doing a new capital raise. They initially said they were going to raise $600 million in convertible senior notes but later raised it to closer to $1 billion. Peloton will net $854 million after commissions and fees.

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Peloton Tread is now available to order in Canada

When Peloton delayed the new lower-cost Treadmill in the US until late May, they noted that it would still be coming to Canada on time.

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Polar launches next-generation heart rate sensor: Verity Sense

Today, Polar has launched a brand-new ANT+ compatible heart rate monitor called the Verity Sense.

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