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Author: Bradley Chambers
Rides a Peloton bike all over Chattanooga, TN.
Contact: bradley@9to5mac.com
Twitter: @BradleyChambers
Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.
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Peloton Completes Precor Acquisition
Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.
We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.
The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.
Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.
Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.
Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.
A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.
Update: Peloton confirmed acquisition for talent