Author: Bradley Chambers

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.

First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.

Furthering proof that the Peloton brand is growing rapidly, SNL took to spoofing the company and its “positive approach” to motivation.

After their earnings call, Peloton noted that it was doing a new capital raise. They initially said they were going to raise $600 million in convertible senior notes but later raised it to closer to $1 billion. Peloton will net $854 million after commissions and fees.

When Peloton delayed the new lower-cost Treadmill in the US until late May, they noted that it would still be coming to Canada on time.

In late January, Peloton was awarded a new patent by the US patent office (Patent #10,898,760) for “Coordinating workouts across remote exercise machines.”