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Peloton

Peloton moves up 33 spots in Prophet’s Brand Relevance Index, trailing only Apple

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

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iFit Peloton

ICON denied its request to stop sales of Peloton’s Bike+ over auto-resistance technology

We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.

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Peloton

Peloton Rower in development? Fortune Magzine spots rower in Peloton R&D lab

Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.

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Peloton

Peloton hiring for Director of Original Content

First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.

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iFit Peloton

ICON releases new ProForm bike, treadmill, and Vue mirror with iFit integration

Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.

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Peloton

SNL spoofs Peloton with ‘Pelotaunt’ video

Furthering proof that the Peloton brand is growing rapidly, SNL took to spoofing the company and its “positive approach” to motivation.

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Peloton

Why is Peloton raising nearly $1 billion?

After their earnings call, Peloton noted that it was doing a new capital raise. They initially said they were going to raise $600 million in convertible senior notes but later raised it to closer to $1 billion. Peloton will net $854 million after commissions and fees.

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Peloton

Peloton Tread is now available to order in Canada

When Peloton delayed the new lower-cost Treadmill in the US until late May, they noted that it would still be coming to Canada on time.

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Polar

Polar launches next-generation heart rate sensor: Verity Sense

Today, Polar has launched a brand-new ANT+ compatible heart rate monitor called the Verity Sense.

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Peloton

Peloton awarded new patent on ‘Coordinating workouts across remote exercise machines’

In late January, Peloton was awarded a new patent by the US patent office (Patent #10,898,760) for “Coordinating workouts across remote exercise machines.”