CITYROW‘s Max Rower now includes integration with the Apple Watch, becoming the first smart rower to provide real-time fitness metrics within Apple’s health platform.
In late 2019, Peloton aired a Holiday commercial that garnered media backlash. In early 2020, it became a media darling as the COVID–19 pandemic shut down gyms, and people were forced to work out at home for many months. On 12/21/20, Peloton’s stock peaked at $162.72. Today, it sits at $38.51. That puts it just above its $23.01 price around the time when the WHO declared a pandemic. That’s quite a rise and fall for a company with devoted subscribers and continue low churn. With a market cap of just 15 billion, it will be a prime acquisition target in 2022. Who will the buyer be? Let’s look at the options.
After a lengthy delay due to safety concerns, the new Peloton Tread will be available to purchase in the United States, Canada, and the United Kingdom on August 30, and will be available in Germany in fall 2021.
Earlier today, Peloton CEO John Foley shared the news that Peloton had been named the top consumer brand in Comparably’s Top 100 Best Brand List for 2021.
In a year where so much of our world was separated, Peloton’s community grew ever stronger as a result of the dynamic personalities of its instructors. At the center of all of it was Cody Rigsby.
If you’ve spent the last year earning badges, climbing the leaderboard, and extending your streaks, you might be worried about losing momentum as traveling starts back up for vacations, conferences, etc. One Chicago Marriott has you covered, though. They boast an in-room Peloton Bike.
CLMBR is launching a partnership with Bala, creator of stylish, weighted bangles and functional fitness accessories to offer the company’s products in a new color, CLMBR Pantone Blue
Peloton’s worst-kept secret has now finally been made public. As has been rumored for some time through job openings, its corporate wellness program is now officially available.
Peloton’s instructors have skyrocketed to celebrity status on social media over the last year as the long shutdown of gyms has led to moving to Peloton for at-home workouts. The Hollywood Reporter has a detailed look at how Peloton produces its classes and turns its instructors into social media celebrities.
For many people, getting an endorphin rush at the end of a workout is the part of the motivation. For a group of Peloton fans, cannabis is part of their actual workout strategy.
When parents get the Peloton bug, it can easily spread to the entire family. Peloton doesn’t (yet) sell a kid’s bike, but that didn’t stop one family from getting their daughter her own “Peloton.”
Six weeks ago, I took delivery of a Peloton Bike+ after riding on an original Peloton Bike for the previous year. In my first impressions review, I came away impressed with the Bike+, but I had some terrible delivery issues relating to the assembly of my particular bike. Although it’s not Peloton’s fault I had an issue, it was their problem. The hardware problems are now resolved, and I’ve seen many hours logging miles on Bike+, so I have a more fully featured opinion on the product. Let’s dive in to see if Bike+ was worth the upgrade after six weeks of use.
Strava has been my go-to app for outdoor workouts for many years, and today the company has launched two exciting features.
Memorial Day is seen as the official start of summer in the US, and Peloton has kicked it off with an apparel sale with 30-50% off its summer apparel catalog.
One of my favorite Substack newsletters is Byrd House, and the most recent newsletter took a deep look at how Zwift became a unicorn company.
Peloton has been making a spree of purchases in recent months, and rumors are now swirling that it has purchased another wearables company.
Peloton has announced that employees will now have paid time off that they can use to peacefully protest, volunteer for political campaigns, and vote.
Echelon is facing the same problem Peloton recently had over rider data being exposed through its API, which wasn’t properly secured. Jan Masters, a security researcher at Pen Test Partners, discovered that Echelon’s API allowed access to the account data of its riders. The data exposed included name, city, age, sex, phone number, weight, birthday, and workout statistics, and history of any other member in a live or on-demand class. The API also included some information about Echelon customers’ workout equipment including serial numbers.
Peloton CEO John Foley has said on multiple occasions that Peloton must win strength to win fitness. Outside of some overpriced dumbbells, Peloton has no hardware to pair with its excellent strength classes. Over the past few weeks, I’ve been using the LifePro Powerflow dumbbells with my Peloton strength classes.
May 4 was Star Wars Day for many people, but it’s my first anniversary of having my Peloton bike delivered. Although I’ve since moved on to a Bike+, I am firmly in the Peloton ecosystem, and it’s been a fantastic year.
From our sister site: 9to5Toys
Amazon is offering the Echelon EX5 Smart Connect Fitness Bike for $1,000.30 shipped. That’s $200 off the typical rate there and comes within $0.31 of the lowest price we have tracked. If you’ve been wanting to adopt a smart exercise bike, today’s offer could signal that now is the right time. With Echelon EX5 you’ll have 32 levels of silent magnetic resistance and a built-in tablet console that can be rotated 180 degrees for use even when you’re not cycling. Like competing brands, Echelon offers live and on-demand classes for beginner and pro riders alike. Learn about Echelon’s massive growth over the last year at our sister site, Connect The Watts. Rated 4.5/5 stars.
Back in January, I decided to upgrade to Peloton’s Bike+ and sell my Peloton Bike. Because of Peloton’s long delivery delay, the installation appointment was set for April 19. I had tried to get moved to an earlier appointment, but there was nothing available. I received the delivery window on Saturday, so I was very excited to have it delivered today.
The US Consumer Product Safety Commission has issued a warning to stop using the Peloton Tread+.
In an email to its members, Peloton detailed new options for sharing works to Instagram in a new beta feature.
On March 31, Tonal announced that had raised another $250 million in a Series E funding round with a valuation of $1.6 billion, putting the company in unicorn status.
Peloton Closet, the popular Peloton community for finding apparel worn by instructors, has shut down after receiving a cease-and-desist letter from Peloton.
Creative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.
Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.
Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.
We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.
The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.
Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.
Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.
Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.
A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.
Update: Peloton confirmed acquisition for talent
On Jimmy Kimmel, Peloton was the target of a new spoof video with the creation of Pteloton service. It’s the ideal service for when you want to talk about Peloton, but no one around you wants to listen.
One of the best parts of the iFit platform is the scenic workouts led by experienced trainers. On Monday, iFit is doing something that’s never been done. They’re hosting a live workout from Mt. Everest.
In recent blog posts, iFit details the SmartAdjust and ActivePulse functionality that were added in recent software updates.
When gyms were closed in 2020 due to worldwide lockdowns, the Peloton delivery person became a local celebrity as people looking to stay in shape flocked to the connected fitness company.
Peloton’s Sessions feature was released last year in a beta format as a way to schedule a ride or run with your friends and then get a fresh leaderboard. It’s now back with new functionality based on customer feedback and integration with the new Peloton Scheduling feature.
As was rumored back in early February, Peloton has officially announced its expansion into Australia.
Peloton has been active in the acquisition market in recent months. After purchasing Precor, it appears the company has now acquired Aiqudo as well.
As Peloton continues to grow as a company, it is stepping up its lobbying efforts in Washington, DC.
We reported last summer that Echelon began the process of asking the US Patent Office to invalidate Peloton’s patents. First reported by Bloomberg, Echelon looks like it will prevail in part of the case.
There is no shortage of celebrities on Peloton. Even before COVID-19 sent everyone home to workout, celebrities already enjoyed the privacy of being able to exercise in their own home. We’ve even compiled a list of famous people on Peloton if you want to work out with them. Many people had thought that JJ Watt…
Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.
