Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.
Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.
First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.
Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.
Furthering proof that the Peloton brand is growing rapidly, SNL took to spoofing the company and its “positive approach” to motivation.
When Peloton delayed the new lower-cost Treadmill in the US until late May, they noted that it would still be coming to Canada on time.
Today, Polar has launched a brand-new ANT+ compatible heart rate monitor called the Verity Sense.
In late January, Peloton was awarded a new patent by the US patent office (Patent #10,898,760) for “Coordinating workouts across remote exercise machines.”