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Camille Herron goes there, runs that as she breaks world records during lululemon’s ultramarathon

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Lululemon designed a first-of-its-kind ultramarathon – FURTHER – to be completed by 10 of its female Global Ambassadors. The ultramarathon kicked off on March 6 in La Quinta, California, and will last a total of six days – one of the Global Ambassadors, Camille Herron, is breaking records along the way. Head below to learn more.

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New year, same problems: lululemon faces backlash with latest advertisement

fire lanterns at night

Lululemon has released an advertisement called “Be Spring” featuring Academy Award-winning Chinese actress, Michelle Yeoh. The company’s cofounder, Chip Wilson, has a history of problematic opinions on diversity, equity, and inclusion, which some argue come in direct conflict with lululemon’s Lunar New Year advertisement. Head below for more details.

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Chip Wilson, lululemon founder, says company doesn’t want “certain customers coming in”

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Even though he stepped down 10 years ago, lululemon founder Chip Wilson continues to have a whole lot of opinions about the company he helped to start. Speaking rather candidly with Forbes during a recent interview about diversity, equity, and inclusion – although not for the first time – Wilson had disparaging things to say about the athleisure juggernaut. Head below for more details.

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Peloton promises to size up apparel after customer pushback

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Connected fitness brand Peloton signed a five-year global strategic partnership with athleisure juggernaut lululemon back in September of this year. As a part of the collaboration, an apparel collection – Peloton x lululemon – debuted in October. Customers were unhappy with the lack of sizing inclusivity, and Peloton is now promising to do better.

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Lululemon x Peloton apparel collaboration debuts in Chicago

With the new five-year partnership between the two fitness conglomerates announced on September 27 of this year, we have already seen some changes with both Lululemon and Peloton, including the cancellation of Lululemon’s Mirror sales and the transition from the Mirror companion app to Peloton’s digital content.

Now, at an event called “Peloton on Tour Chicago” from October 5-7 at the Lululemon Lincoln Park experiential Store, members got a first look at the new Lululemon x Peloton apparel drop.

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Lululemon scratches Mirror sales – here’s what that means if you have one

person working out in front of a smart mirror

Lululemon last week announced that they would be ending the sales of the Mirror, a high-end workout smart mirror that allows users to choose from 10,000+ workout classes, including on-demand and live workouts with Mirror trainers. Peloton – Lululemon’s new partner – will help to ease the transition for current Mirror subscribers.

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