Peloton hikes subscription price, announces price cuts for Bike and Tread

Peloton has announced a handful of major changes, including price cuts for its hardware products as well as the first-ever price increase for the All-Access monthly subscription. The price of the Bike will drop by $300, from $1,745 to $1,445, while the Bike+ will drop to under $2,000 for the first time. Head below for the full details…

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Investors again call on Peloton to sell to Apple, unhappy with new CEO

Activist investors at Blackwells Capital aren’t happy with Peloton’s recent changes and are once again calling on the company to explore an acquisition from Apple. In a new report released this week, Blackwells Capital says that Peloton hasn’t made any substantive progress under new CEO Barry McCarthy, and in fact, “shareholders are worse off now than before.”

Peloton now sells Apple Watch bands; is it cozying up to Apple under its new leadership?

As reported by our colleagues at Connect The Watts, Peloton yesterday started rolling out support for Apple Watch heart rate integration to its Bike and Tread products. In conjunction with this announcement, Peloton has also started selling Apple Watch bands featuring a prominent Peloton logo.

Could this be a sign that, despite being competitors in the subscription fitness industry, Peloton is looking to cozy up to Apple?

Peloton will soon give you a Bike and All-Access subscription for just $60/month

As it looks to return to growth and profitability, Peloton will soon start testing a new way to get a Peloton Bike as well as a Peloton subscription for a single monthly price. According to a new report from the Wall Street Journal, Peloton stores in select cities will offer a bike and subscription combo starting at $60 per month starting on Friday…

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Peloton now lets you use Apple Watch as a heart rate monitor, no GymKit required

Peloton is rolling out a major new feature addition for Bike and Tread users who also have an Apple Watch. The feature has slowly started rolling out to Peloton users today, with the company confirming the news in a blog post. Head below for the full details on how to pair your Apple Watch with your Peloton Bike or Tread.

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Peloton shakeup announced: CEO John Foley stepping down, company cutting 20% of its workforce, more

After a tumultuous few months, Peloton is making some changes. The company revealed to The Wall Street Journal today that co-founder and CEO John Foley is stepping down and will become executive chair. Peloton is also planning to cut roughly 2,800 jobs, which equates to 20% of its corporate workforce.

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WSJ: Amazon mulling potential Peloton acquisition; ‘other suitors’ also in the running

Update: The Financial Times now reports that Nike has also discussed an acquisition of Peloton. The report also says: “Other buyers are also likely to emerge, said those briefed on the matter, potentially including Apple and large private equity buyers.”

Peloton’s struggles over the last several months have been well-documented, leading to speculation about a potential acquisition by a Big Tech company. While some investors have called on Peloton to consider a sale to Apple, a new report from The Wall Street Journal says that Amazon is expressing interest in a potential deal.

Investor calls on Peloton to explore sale to Apple or Disney, fire its CEO

As our colleagues have covered in detail over on Connect the Watts, Peloton’s 2022 is off to an incredibly rocky start. As the struggles mount, investors at Blackwells Capital LLC, which owns less than 5% of Peloton, are now calling on the company to fire CEO John Foley and explore a sale to Apple, Disney, or Nike.

Peloton announces hiring freeze in all-hands meeting following earnings miss

Following Q1 2022 earnings below expectations yesterday, CNBC reports today that Peloton is freezing hiring across all departments effective immediately. Peloton made the announcement during an all-hands meeting on Friday, with the company explaining that is looking for “areas of savings” as revenue lags.

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Peloton says Apple’s App Tracking Transparency feature is hurting its ability to gain subscribers

Popular connected fitness company Peloton reported its earnings for fiscal Q1 2022 today. The company missed expectations across the board, and it’s blaming Apple for some of its challenges. Specifically, like many other companies recently, Peloton says that Apple’s App Tracking Transparency platform is impacting its ability to gain new subscribers…

Peloton reports Q1 earnings miss, slashes forecast: PTON plunges 25%

Peloton reported its earnings for fiscal Q1 2022, coming in below analyst expectations both in terms of revenue and loss-per-share. The company reported $805.2 million in revenue for the quarter, compared to expectations of $810.7 million. It reported a loss per share of $1.25, higher than expectations of a $1.07 loss per share, for a total loss of $376 million.

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Peloton drops Bike price by $400 following Q4 earnings miss

Peloton today reported its earnings for the fiscal fourth quarter of 2021, showing slowing growth and a wider-than-expected loss. In conjunction with the earnings announcement, however, Peloton also revealed that it will cut the price of the original Peloton Bike by $400.

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Peloton recalls all treadmills following CPSC warning and investigation

In April, the US Consumer Product Safety Commission issued a warning for people to stop using the Peloton Tread+. This came after the tragic death of a child caused by the Tread+. Now, the CPSC and Peloton have jointly announced a recall of all Tread treadmills.

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Peloton becoming an ‘antidote to Spotify’ for the music industry, analysts say

Music is an incredible part of the Peloton experience, and a report from The Telegraph this month offers an interesting look at how Peloton is becoming a larger player in the music industry as a whole.

The report explains that while Spotify focuses on quantity, Peloton’s interest in music is very curated and hand-picked, something that has attracted interest from the music industry.

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Peloton spends $420 million to acquire fitness equipment manufacturer Precor

Peloton will spend nearly a half billion dollars on an acquisition to help it better keep up with demand for its popular bikes and treadmills. As announced in a press release, Peloton will acquire the exercise equipment manufacturer Precor for $420 million, with the deal expected to close in early 2021.

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Peloton launches new Field Testing beta program, here’s how to sign up

Peloton has launched a new beta testing program for its members. Dubbed the Peloton Field Testing Community, the company is looking for members to help test new features and products. Peloton says that there is a “limited” number of spots in the community, and interested users can sign up today.

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Jess King now a Peloton Tread instructor, new classes available today

Peloton has officially announced that popular Bike instructor Jess King will be bringing her coaching talent to the Tread as well. After several months of rumors, the first on-demand Peloton Tread classes with Jess are now available, and she will coach her first live Tread class later today.

And if you’re a fan of Jess’ Bike classes, she’ll continue coaching those as well.

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Peloton Bike vs Bike+: Which should you buy?

Peloton this week officially unveiled its new Bike+, bringing a variety of new features and changes compared to the original Peloton Bike. In conjunction with the Bike+ introduction, Peloton also dropped the price of the standard Bike, creating a tricky dilemma for current Peloton owners and new shoppers alike. Read on as we round up everything we know about the Peloton Bike vs Peloton Bike+.

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Bloomberg: Peloton could announce more expensive bike, cheaper Tread as soon as next week

A new report from Bloomberg today offers additional details on Peloton’s upcoming hardware plans. According to the report, the company could announce its cheaper treadmill and higher-end bike as soon as next week. The existing Peloton bike could get a price drop in conjunction with these announcements.

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