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Peloton (PTON) adds new e-commerce widget to screen; storefront on the way?

This morning’s Bradley Rose Peloton bike ride came with a surprise at the end. About 60 seconds before the end of the ride, right as the cooldown was starting, a widget popped up on my screen.

While currently rudimentary, Peloton’s long-awaited in-screen advertising and commerce play has begun, just in time for the holidays.

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