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Peloton

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Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.

Rigsby, Toussaint, Arzón: Peloton’s star instructors tease new books

Cody Rigsby

Peloton’s top instructors, from Cody Rigsby to Alex Toussaint, have turned their motivation-packed cycling classes into a unique brand of stardom, amassing millions of Instagram followers and devoted fans. So it’s no surprise that they’ve created an entire cottage industry of late by parlaying that success into new books on lifestyle and fitness. If you’re looking for a new read to flip through between your Peloton workout sessions, here’s a list of what books are coming out this year.

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Here’s how Peloton’s new strategy may actually work [video]

a sign on a pole

Under the new leadership of Barry McCarthy, Peloton has dramatically shifted its strategy as a company. Peloton cutting costs this year by eliminating most manufacturing and letting go of a huge percentage of their workforce is what is most noticeable. However, there is seemingly a lot more to Peloton’s new strategy. Here is why it might actually work.

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15 Peloton accessories that are actually amazing

Have you ever wanted to be able to watch Netflix while riding your Peloton? Or do you maybe want to take your turn at your boring Peloton set-up and give it a studio feel with better sound and lighting?

For the past two years, I have been searching far and wide for the best Peloton accessories. Here are 15 of my favorites, alongside exclusive discounts just for readers of Connect The Watts!

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Peloton (PTON) adds new e-commerce widget to screen; storefront on the way?

This morning’s Bradley Rose Peloton bike ride came with a surprise at the end. About 60 seconds before the end of the ride, right as the cooldown was starting, a widget popped up on my screen.

While currently rudimentary, Peloton’s long-awaited in-screen advertising and commerce play has begun, just in time for the holidays.

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