Connect The Watts

On March 31, Tonal announced that had raised another $250 million in a Series E funding round with a valuation of $1.6 billion, putting the company in unicorn status.

Peloton Closet, the popular Peloton community for finding apparel worn by instructors, has shut down after receiving a cease-and-desist letter from Peloton.

Staying hydrated is one of the most important yet underrated ways to improve your health, feel great, and perform at your best… and today we are going to review the HidrateSpark Water Bottle that can help you track your daily water intake.

A Google image search for NordicTrack Fusion CST has revealed a potentially new product from the fitness company that features a mirrored at-home gym unit. Several images have surfaced that suggest NordicTrack has a new mirror fitness product set to debut, perhaps just not yet.

Peloton announced this week that they have added five additional Peloton instructors to the Pilates Roster, and have also uploaded 20 more On-Demand Pilates Classes to the Peloton App.

As the market for connected fitness and available home fitness products, we want to widen our spotlight and showcase as many products as possible. One of the growing fitness realms is mirrored fitness. Products like the Mirror, Echelon Reflect, ProForm VUE, NordicTrack VAULT, and FORME Studio all offer workout content where you can also simultaneously view your own form. While they may look similar, they each offer their own unique features and design. Let’s take a look at Mirror vs. Echelon’s offerings, and compare some others as well.

As we hopefully and cautiously travel down the home stretch of a global pandemic, the way we interact, work, and shop remains undoubtedly changed. Thanks to the unfortunate circumstances and advances in technology, you can now visit a virtual Peloton showroom from the comfort of your home before buying. Here’s how to do it.

Creative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.

Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.

Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.

Peloton just revealed that Justin Bieber will be the featured musician for its Artist Series. This month, Bieber will be the theme of some “Yummy” Peloton classes including rides, runs, cardio, yoga, and strength training. “Anyone” on Peloton can try them.

We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.

The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.

Peloton continues to expand the reach of its community and its presence in pop culture. The fitness brand has introduced Peloton Verzuz, a year-long music collaboration offering unique classes, leaderboard voting, and, of course, boppin’ music.

During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.

Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.

Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.

Peloton is advertising significantly faster delivery times in all regions, and these are most significant on the Peloton Bike.

Peloton has reduced its wait times for deliveries of its home fitness products. Since January, wait times on the Peloton website for the Bike, Bike+, and Tread+ have all decreased. This is a positive sign following a large investment from the company to tackle this very issue.

Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.

A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.

Update: Peloton confirmed acquisition for talent

After recently announcing a partnership with Adidas, Peloton has now shared a first glimpse of its exclusive apparel line. Earlier today, a 30-second video revealed the clothing along with some familiar faces from the Peloton community.

On Jimmy Kimmel, Peloton was the target of a new spoof video with the creation of Pteloton service. It’s the ideal service for when you want to talk about Peloton, but no one around you wants to listen.

Peleton CEO John Foley issued a public statement after a child tragically lost their life in an accident involving a Peloton Tread+. Out of respect for the family, details of the incident have not been disclosed. Regardless, Peloton has issued a public sentiment of company-wide heartbreak.