After recently announcing a partnership with Adidas, Peloton has now shared a first glimpse of its exclusive apparel line. Earlier today, a 30-second video revealed the clothing along with some familiar faces from the Peloton community.
In a Tweet, Peloton revealed that its trainers Ally Love, Cody Rigsby, and Robin Arzón collaborated with Adidas on the new apparel collection. The clothing was inspired by Peloton’s global communities.
The 30-second introduction video features various Adidas looks designed by Peloton. This includes streetwear like sweatshirts and sweatpants, as well as tighter-fitting athletic wear for all genders.
From the video, you can notice a palette of various colors, including hot pink, blue, and peach. Additionally, for those who prefer not to dress as loudly, there also appears to be plenty of black and gray options. The exclusive Peloton x Adidas apparel line will be available March 25.
Peloton x Adidas Apparel
Earlier this month, Adidas’ GM Global Training shared a brief press announcement outlining a new partnership with Peloton.
In the official press release on the Adidas website, GM of Global Training, Aimee Arana, announced the following:
I’m proud to announce our partnership with Peloton, the leading interactive fitness platform. Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brand in a number of exciting ways.
At this point, we still do not know the full details of Adidas’ partnership with Peloton. Furthermore, we cannot say if it will extend past this initial launch. However, as two major brands focused on active lifestyles, our bet is that this collaboration continues more in the future.
You can see the entire video reveal below:
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