Peloton officially announces expansion in Australia

As was rumored back in early February, Peloton has officially announced its expansion into Australia.

For its Australian debut, Peloton will introduce the original Bike and Bike+ providing the ultimate experience in cardio and strength, and the Peloton Digital app.

Peloton’s official launch in Australia is set for the second half of 2021, where consumers will be able to purchase the Peloton Bike and the Peloton Bike+ through Peloton’s online store or through the physical retail showrooms across major Australian cities, including Sydney and Melbourne.

“Health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region,” said Kevin Cornils, Managing Director, International for Peloton. “Our global growth is fuelled by our passionate, growing community of over 4.4 million Members who choose Peloton as their go-to fitness solution, anytime, anywhere. We cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon.”

The Bike and Bike+ will cost AUD $2,895 and AUD $3,695 (including GST). The All-Access Membership, which includes access to Peloton content using the Peloton Bike or Peloton Bike+ and the ability to create accounts for your entire household, will be AUD $59 per month. The Peloton Digital App is included at no additional cost.

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