Peloton
Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.
Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.
In this comparison of iFIT (makers of NordicTrack and Proform treadmills) and Peloton, we will discuss the differences between their running programs. Which of these two connected fitness platforms is best for runners? Read (or watch) below to find out.
Expand Expanding CloseWhile the long-awaited pause feature was rolled out to the Peloton Bike and Bike+ late last year, the Peloton Tread never received it. Now, it is finally here, and the pause button is being added to both the Peloton Tread and Tread+ in their latest update.
Expand Expanding CloseFor the first time, Peloton is offering everyone (not just members) a chance to purchase a refurbished Peloton bike at a discounted price. This time the discount takes off $450 to bring the total cost of the original bike to $1,045 with an additional $250 for shipping.
Expand Expanding ClosePeloton’s upcoming strength device, the Peloton Guide, is currently scheduled to be released on April 5. All of Peloton’s marketing material for the Peloton Guide has mentioned that Peloton’s new heart rate monitor will be included.
That is no longer the case.
Expand Expanding CloseLate last week, Peloton instructor Chase Tucker announced on Instagram that he was leaving Peloton to pursue other opportunities. Peloton has so far had a very strong retention of their coaches with less than a handful having left over the past several years. While we may never know why Chase left, a look into class ratings may be an indication.
Expand Expanding CloseTo be honest, I did not want to get the Peloton Tread. My initial plan was to wait for the more premium Peloton Tread+ to be released after it was recalled last year.
However, given Peloton’s current situation, it was made pretty clear to me that the Tread+ will likely not be released again anytime soon. So I gave in, and ordered the Peloton Tread instead.
I am glad I did.
Expand Expanding CloseWelcome to our complete beginner’s guide for the new Peloton Tread. Here we will cover everything you need to know from safety considerations, warranty information, selecting classes, and more!
Expand Expanding CloseAs reported by our colleagues at Connect The Watts, Peloton yesterday started rolling out support for Apple Watch heart rate integration to its Bike and Tread products. In conjunction with this announcement, Peloton has also started selling Apple Watch bands featuring a prominent Peloton logo.
Could this be a sign that, despite being competitors in the subscription fitness industry, Peloton is looking to cozy up to Apple?
Expand Expanding CloseAs it looks to return to growth and profitability, Peloton will soon start testing a new way to get a Peloton Bike as well as a Peloton subscription for a single monthly price. According to a new report from the Wall Street Journal, Peloton stores in select cities will offer a bike and subscription combo starting at $60 per month starting on Friday…
Expand Expanding ClosePeloton is rolling out a major new feature addition for Bike and Tread users who also have an Apple Watch. The feature has slowly started rolling out to Peloton users today, with the company confirming the news in a blog post. Head below for the full details on how to pair your Apple Watch with your Peloton Bike or Tread.
Expand Expanding CloseIf you are like most Peloton members, you may enjoy looking at and trying to improve upon your personal records. Overtime though, the metrics used for these records become more and more inaccurate. So in order to prevent that from happening, here is how to calibrate your Peloton bike.
Expand Expanding ClosePeloton’s newly released video game mode, Lanebreak, ditches the Gym Kit integration that allows the Apple Watch to connect with the Peloton Bike+.
Expand Expanding ClosePeloton’s new video game mode, Lanebreak, finished up their beta last week and has finally launched for everyone with a Peloton Bike or Peloton Bike+. So yesterday, I scrapped everything left on my schedule to take several of the 15 currently available rides. And you know what… Peloton has done a hell of a job here – Lanebreak is off to a great start!
Expand Expanding ClosePeloton’s new video game mode, called ‘LaneBreak’, is now live on both the Peloton Bike and Bike+. The two-month-long beta ended last week, and now the new mode is available for all Peloton bike owners after installing the latest update.
Expand Expanding ClosePeloton’s brand-new CEO Barry McCarthy tried to quell rumors that the company is teeing up for a sale, saying instead that it will “double down” on content and international expansion, according to a new report.
Expand Expanding CloseUpdate: The Financial Times now reports that Nike has also discussed an acquisition of Peloton. The report also says: “Other buyers are also likely to emerge, said those briefed on the matter, potentially including Apple and large private equity buyers.”
Peloton’s struggles over the last several months have been well-documented, leading to speculation about a potential acquisition by a Big Tech company. While some investors have called on Peloton to consider a sale to Apple, a new report from The Wall Street Journal says that Amazon is expressing interest in a potential deal.
Expand Expanding CloseA new report claims that Peloton owes at least five of its employees across various divisions within the company pay for work they performed. Concerns have been raised by sales and delivery staff, assembly workers, and video production employees around the country.
Expand Expanding CloseBeyoncé, David Bowie, Taylor Swift – and now Peloton is adding The Real Slim Shady to its list of featured mega-stars. Today marks the company’s first-ever dedicated boxing series with music from the multi-platinum rapper Eminem’s entire catalog.
Expand Expanding CloseWhile Peloton faces its own financial upheaval, iFit, the maker of NordicTrack, could be potentially pushed toward bankruptcy due to a $300 million lawsuit from an investor.
Expand Expanding ClosePeloton CEO and co-founder John Foley published an open letter yesterday in response to media reports that the company will temporarily halt production of its bikes and treadmills, stating that leaked internal documents were “incomplete, out of context, and not reflective of Peloton’s strategy.”
Expand Expanding CloseIn late 2019, Peloton aired a Holiday commercial that garnered media backlash. In early 2020, it became a media darling as the COVID–19 pandemic shut down gyms, and people were forced to work out at home for many months. On 12/21/20, Peloton’s stock peaked at $162.72. Today, it sits at $38.51. That puts it just above its $23.01 price around the time when the WHO declared a pandemic. That’s quite a rise and fall for a company with devoted subscribers and continue low churn. With a market cap of just 15 billion, it will be a prime acquisition target in 2022. Who will the buyer be? Let’s look at the options.
Expand Expanding CloseUpdate 12/12/21: Peloton has responded to the situation with a video that confirms they were aware of the storyline from the beginning.
Well, Mr. Big is dead. Sorry, too late for spoiler alerts! And “I couldn’t help but wonder,” to quote the now-bereaved Carrie Bradshaw, is Peloton in on the game or not? Last night’s first episode of The Sex and the City reboot saw Big’s death while vigorously pedaling on a Peloton – the company is denying any involvement in the plot twist. The company stock did take a dip after the show aired, but this product placement, intentional or not, is likely a good thing for the brand.
Expand Expanding CloseStrava just released its year-end review with heaps of interesting data on its 95 million subscribers around the world. While the data is obviously specific to Strava users, with a data pool that large, it does shed some light on how people are exercising during yet another tough pandemic year. One big surprise: The new hot sport this year is walking.
Expand Expanding CloseAs of today, Peloton is launching new boxing and shadowboxing classes to its platform – a welcome addition the company has been teasing for months.
Update: Details are live.
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