Late last week, Peloton instructor Chase Tucker announced on Instagram that he was leaving Peloton to pursue other opportunities. Peloton has so far had a very strong retention of their coaches with less than a handful having left over the past several years. While we may never know why Chase left, a look into class ratings may be an indication.
Peloton’s new CEO Barry McCarthy has indicated that he follows the numbers and wants data to be what drives Peloton’s decisions moving forward. Since Peloton has not seen a coach as popular as Chase Tucker leave in several years, I wanted to see if there was any data to indicate why.
And I found some.
At the end of every class, Peloton has a simple rating system that members can use to provide feedback. One of these ratings is a simple ‘Thumbs up’ or ‘Thumbs down’ to indicate whether you enjoyed the class.
Almost every coach that I analyzed had a rating of 98% or 99%+ on the vast majority of their classes. This was not true of Chase Tucker.
When sorted by ratings (which is an option on Peloton’s class filter), I found that only 51% of Chase’s classes received a rating of 98% or higher. Here is how some other strength coaches did when analyzed by the percentage of classes rated 98% or higher:
- Jess Sims: 98%
- Rad Lopez: 90%
- Adrian Williams: 88%
- Callie Gullickson: 88%
- Matty Maggiacomo: 82%
- Andy Speer: 63%
- Chase Tucker: 51%
While this is not a comprehensive list of every Peloton strength coach, I think this is enough to get to the point. Chase had a much lower class satisfaction score than anyone else that I found. Considering CEO Barry McCarthy’s claim to focus on data-driven decisions, I do not think this it is a far stretch that this may have been a factor for Peloton to let Chase go (of course it is also possible that it was Chase’s own decision to leave and pursue other business interests)
Let me know what you think in the comments below.
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