Peloton

Peleton CEO John Foley issued a public statement after a child tragically lost their life in an accident involving a Peloton Tread+. Out of respect for the family, details of the incident have not been disclosed. Regardless, Peloton has issued a public sentiment of company-wide heartbreak.

Since its inception, the Peloton fitness community has grown exponentially. Fans of the brand and its products have expanded outside Peloton leaderboards and into dozens of other internet outlets. These additional communities offer support, news, and all things Peloton, giving the company an additional leg up on emerging competitors.

When gyms were closed in 2020 due to worldwide lockdowns, the Peloton delivery person became a local celebrity as people looking to stay in shape flocked to the connected fitness company.

After announcing its expansion to Australia, Peloton is taking a legal battle over a trademark for the phrase “spinning” there, too. The legal filing against Mad Dogg Athletics began in the US in February and has now become an international battle.

Adidas’ GM Global Training shared a (very) brief press announcement outlining a new partnership with Peloton. The full details of the partnership have yet to be outlined, but here’s what we know so far.

Peloton’s Sessions feature was released last year in a beta format as a way to schedule a ride or run with your friends and then get a fresh leaderboard. It’s now back with new functionality based on customer feedback and integration with the new Peloton Scheduling feature.

As was rumored back in early February, Peloton has officially announced its expansion into Australia.

Senior Peloton Instructor Christine D’Ercole opened up in a detailed Instagram post about her diagnosis, her challenges, and the doctors that helped her overcome it.

Peloton has been active in the acquisition market in recent months. After purchasing Precor, it appears the company has now acquired Aiqudo as well.

As Peloton continues to grow as a company, it is stepping up its lobbying efforts in Washington, DC.

We reported last summer that Echelon began the process of asking the US Patent Office to invalidate Peloton’s patents. First reported by Bloomberg, Echelon looks like it will prevail in part of the case.

To honor March as Women’s History Month and International Women’s Day, Peloton has announced themed classes and social impact partnerships.

It’s no secret that the gym industry has been dealt a serious blow from the COVID-19 pandemic, while companies like Peloton have reaped the rewards, but one Canadian-based startup has pivoted in a way that might hint at the future of post-pandemic fitness: on-demand micro-gyms. Could this be the next big thing?

There is no shortage of celebrities on Peloton. Even before COVID-19 sent everyone home to workout, celebrities already enjoyed the privacy of being able to exercise in their own home. We’ve even compiled a list of famous people on Peloton if you want to work out with them.

Many people had thought that JJ Watt (NFL player) was a Peloton user because someone on there claimed to be him. He recently was released by the Houston Texans, and it was reported that he had listed a few teams in his bio to give speculation on where he was headed.

The problem? He’s not a Peloton user per his verified Twitter account.

As Peloton continues to grow, they need to develop a verified user system similar to Twitter. Peloton is on the verge of becoming a social network as it continues to innovate on its features list, so celebrities will want a way to make sure someone cannot impersonate them on the platform.

Peloton could give verified users additional controls/options while on a ride. Verified users could have the option to disable people sending them high-fives, auto-disable friend requests, and let people “follow” them. Verified users could publically signal rides they plan to do, and then it would encourage others to join in.

Peloton has recently leased 75,000 square feet of warehouse space for last-mile deliveries in the greater Boston area. The facility in Middleborough, Massachusetts, will house Peloton Bikes and Treads. This lease will help shorten delivery times for customers in the area.

Music is an incredible part of the Peloton experience, and a report from The Telegraph this month offers an interesting look at how Peloton is becoming a larger player in the music industry as a whole.

The report explains that while Spotify focuses on quantity, Peloton’s interest in music is very curated and hand-picked, something that has attracted interest from the music industry.

Dara Treseder, head of global marketing and communications at Peloton, recently spoke about transcending connected home fitness. Now an established brand with a bustling group of members, Peloton is focused on building a culture around its fitness community.

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

Peloton yoga instructor Chelsea Jackson Roberts recently explained how yoga has been an intricate part of her life’s journey. From school teacher to the first Black Peloton yoga instructor, her practice remains at the center of it all.

We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.

Home fitness manufacturer Tonal has announced it has expanded the availability of its equipment and service to Alaska and Hawaii. These additions now make Tonal available in all 50 States.