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Peloton takes legal battle for ‘spinning’ trademark Down Under

After announcing its expansion to Australia, Peloton is taking a legal battle over a trademark for the phrase “spinning” there, too. The legal filing against Mad Dogg Athletics began in the US in February and has now become an international battle.

In a report from PeloBuddy, Peloton’s legal team submitted a request to the Trademark Trial and Appeal Board of the US Patent and Trademark Office (USPTO) last month. In the filing, Peloton requested that trademarks for the words “spin” and “spinning” be canceled.

The fitness giant’s reasoning was that such terms have now become generic. Furthermore, Peloton claims Mad Dogg Athletics, the current owners of those trademarks, are abusing those phrases.

As a response, Mad Dogg Athletics filed a patent infringement suit against Peloton. That court case is ongoing in the US.

Peloton takes legal battle to Oz

Just recently, Peloton confirmed previous reports from Connect The Watts that it was in fact expanding to the Australian market. Additionally, an exclusive report from the Australian Financial Review revealed Peloton was taking up a similar legal grievance with the Federal Court of Australia.

The legal filing once again targets trademarks owned by Mad Dogg Athletics, but only for the phrase, “spinning.” According to the Australian Financial Review, Mad Dogg Athletics has held the rights to trademark for over 26 years.

Right now, it remains uncertain what Peloton is truly planning in its legal vendetta against Mad Dogg Athletics. Even as the fight now covers two continents. Nevertheless, Peloton’s financial status as the global leader in connected fitness flush with cash gives it an advantage.

Peloton could use its legal team to simply outlast Mad Dogg until it has no other option but to settle. We will have to see how this legal battle pans out for Peloton in either country.


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