As was rumored last week, Echelon Fitness has added a new investment from Goldman Sachs and North Castle and is also working with Mario Lopez to create a round of classes.

As was rumored last week, Echelon Fitness has added a new investment from Goldman Sachs and North Castle and is also working with Mario Lopez to create a round of classes.
Echelon, the connected fitness provider based out of Chattanooga, TN has announced it has struck an agreement with MediaNet fot its enterprise platform.
Echelon, seen by many as one of Peloton’s strongest competitors, has released a new smart treadmill called Echelon Stride.
In a statement to Forbes, Amazon has denied the partnership with Echelon.
Peloton has been using its chest of patents to keep competitors from encroaching on its market share in recent months. After it put Flywheel out of business (and offered its customers a free trade-in), Peloton has turned its attention to Echelon. Echelon, who is headquartered in my hometown of Chattanooga, TN offers a similar product to Peloton’s bike with ditching the built-in screen in favor of an iPad. I reviewed it earlier this year over on 9to5Mac.
Over at Thinknum, a recent article looks at Peloton’s competitors, if they can catch Peloton, and what the future of connected fitness looks like going forward.