Connected fitness manufacturer Echelon has announced a new partnership with Mr. 305 himself, Pitbull. In addition to an investment from the the multi-platinum recording artist, the partnership will include other exclusives for Echelon members like a custom anthem from the perpetual hit machine himself.
Since emerging in 2017, Echelon Fitness has continued to expand in the connected fitness space as a direct competitor to Peloton. The company stands out among some of its other manufacturers by offering a wider array of connected fitness products, rather than focusing one a single flagship item.
This past March, the company announced a collaboration with Sam’s Club to grow its fitness community through value and discounts in a relatively expensive market.
Armando Christian Perez, better known by his stage name Pitbull, is a Grammy award-winning singer, motivational speaker, and international hitmaker with over 15 billion music video views on top of countless number one hits.
With the recent announcement from Echelon, Pitbull can now add the world of connected fitness to his kingdom under his moniker of “Mr. Worldwide.”
Echelon x Pitbull
In a blog post from Echelon, the company has officially announced an exclusive partnership with Pitbull. In addition to an investment in the company, the partnership will include Pitbull-themed classes for the Echelon Connect Bike, as well as a custom written theme anthem for the brand. Mr. Bull shares his thoughts on the partnership:
It is truly an honor to partner with Echelon Fitness, with this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you but that makes me feel good, Dale!
Previously, Echelon has worked alongside other celebrities like Mario Lopez, but no one with the esteem of Pitbull. Echelon CEO Lou Lentine explains:
We have been experiencing significant growth, and confidence from key financial investors, including a recent investment led by Goldman Sachs. Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!
In addition to themed content on the Echelon Fit app and an obvious banger anthem on the way, Echelon announced the partnership will include “an opportunity” for co-branded merchandise. No other details of this aspect of the partnership have been released yet, but you may be able to get your hands on some Echelon x Pitbull swag in the future.
The Pitbull themed classes are currently available on the Echelon Fit app for the Connect Bike.