Echelon, the connected fitness provider based out of Chattanooga, TN has announced it has struck an agreement with MediaNet fot its enterprise platform.
“MediaNet is passionate about the fitness space, and Echelon is a market leader in connected fitness experiences,” said MediaNet Vice President of Operations, Jeff Wallace. “By transitioning its music functionalities to MediaNet’s Enterprise platform, Echelon is unlocking the potential for expanded music content implementations and gaining world-class rights management capabilities. We expect this relationship to be great for Echelon users and great for the musicians, songwriters, and performers who provide the music on their platform.”
“Music is such a massive part of our member experience and having the ability to quickly and easily curate custom playlists for our over 1200 live classes per week is critical to our success story,” said Echelon CTO, John Santo. “That’s why we decided to work with MediaNet. Among other things, MediaNet’s single point of service and intelligent identification tools keep us moving in the right direction – and with confidence.”
Music has become a key part of the connect fitness experience, so ensuring easy access to a growing music catalog is a smart move by Echelon. Through MediaNet’s Enterprise platform, Echelon can build a richer user experience around music with accurate metadata while avoiding the lawsuits like the ones Peloton had to settle last year.