Fitness manufacturer Echelon has announced a new connected bike and membership package available exclusively to Sam’s Club members. The Echelon Connect Sport-S Bike is now available in select Sam’ Club Stores.
In addition to to the Echelon Sport-S Bike, Sam’s Club members will also receive a six-month Echelon United Membership. According to the product page, that membership is a $240 value. The collaboration marks the first Echelon Fit product to hit shelves at Sam’s Club.
Echelon’s Connect Sport-S at Sam’s Club
Even the name is exclusive to Sam’s Club as Echelon’s other bikes start with “EX” in their name. According to its product page, the Echelon Sport-S feature 32 different resistance levels and a 10-inch, high-resolution screen to view its exclusive fitness content. Other features include fully padded aero handlebars and Bluetooth connectivity to monitor your fitness levels.
With the six-month Sport membership, Sam’s Club members can access thousands of on-demand classes, as well as 20+ live classes daily, whether its directly on the Sport-S Connected Bike or through the Echelon Fit app.
On Sam’s Club’s website, Echelon’s Sport-S Connected Bike is currently listed at a price of $799. If you wanted to purchase it online, there is an additional $10 shipping fee. Unless you are a Sam’s Club Plus member, then shipping is free.
Since emerging in 2017, Echelon has continued to expand in the connected fitness space as a direct competitor to Peloton. Its recent collaboration with Sam Club should only help expand grown its fitness community by offering value and discounts in a relatively expensive market.
The six-month free trial is a nice touch. It offers customers a glimpse into the live and on-demand content offering cardio, Zumba, yoga, and strength all through the Bike itself and the Echelon Fit App. Customers will need to continue the membership thereafter for $20-$40 depending on the length. Regardless, the trial seems like a savvy selling point to get Sam’s Club members to pull the trigger.
At less than half the price of a new Peloton Bike, Echelon could capture a significant chunk of consumers looking to try connected fitness without having to spend as much. Sam’s Club could prove to be a wonderful vessel for that conversion as well.