Earlier this fall, ICON filed a lawsuit against Peloton over its patents relating to key features of Bike+: the swivel screen and the auto-follow technology used to change resistance during a class. ICON’s basis is that it was issued a patent for the auto resistance feature in 2007 and the swivel screen in 2019. Peloton has now filed a lawsuit against ICON claiming it tried to steal its advertising plans from a contractor.
One of the additions to Peloton’s new Bike+ is a larger screen that will swivel to the other side of the bike. What benefit will this bring for Peloton customers?
A new report from Bloomberg today offers additional details on Peloton’s upcoming hardware plans. According to the report, the company could announce its cheaper treadmill and higher-end bike as soon as next week. The existing Peloton bike could get a price drop in conjunction with these announcements.