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Category: Peloton
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Peloton goes all-in on Pilates
Peloton announced this week that they have added five additional Peloton instructors to the Pilates Roster, and have also uploaded 20 more On-Demand Pilates Classes to the Peloton App.
As we hopefully and cautiously travel down the home stretch of a global pandemic, the way we interact, work, and shop remains undoubtedly changed. Thanks to the unfortunate circumstances and advances in technology, you can now visit a virtual Peloton showroom from the comfort of your home before buying. Here’s how to do it.
Creative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.
Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.
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Peloton Completes Precor Acquisition
Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.
Peloton just revealed that Justin Bieber will be the featured musician for its Artist Series. This month, Bieber will be the theme of some “Yummy” Peloton classes including rides, runs, cardio, yoga, and strength training. “Anyone” on Peloton can try them.
We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.
The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
Peloton continues to expand the reach of its community and its presence in pop culture. The fitness brand has introduced Peloton Verzuz, a year-long music collaboration offering unique classes, leaderboard voting, and, of course, boppin’ music.