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Peloton

Ride with famous people on Peloton

Wouldn’t be cool to get a high five during your Peloton workout from your favorite athlete? What better motivator than to schedule a class with hopes of outworking Roger Federer or Diplo? Well… you can at least try. Below is a list of famous people currently using Peloton.

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Peloton

Peloton becoming an ‘antidote to Spotify’ for the music industry, analysts say

Music is an incredible part of the Peloton experience, and a report from The Telegraph this month offers an interesting look at how Peloton is becoming a larger player in the music industry as a whole.

The report explains that while Spotify focuses on quantity, Peloton’s interest in music is very curated and hand-picked, something that has attracted interest from the music industry.

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Peloton

Peloton head of marketing looks to build a community and promote diversity

Dara Treseder, head of global marketing and communications at Peloton, recently spoke about transcending connected home fitness. Now an established brand with a bustling group of members, Peloton is focused on building a culture around its fitness community.

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Peloton

Peloton moves up 33 spots in Prophet’s Brand Relevance Index, trailing only Apple

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

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Peloton

Peloton instructor Chelsea Jackson Roberts hopes to make yoga accessible to all

Peloton yoga instructor Chelsea Jackson Roberts recently explained how yoga has been an intricate part of her life’s journey. From school teacher to the first Black Peloton yoga instructor, her practice remains at the center of it all.

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iFit Peloton

ICON denied its request to stop sales of Peloton’s Bike+ over auto-resistance technology

We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.

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Peloton

Tonal availability expands to Alaska and Hawaii

Home fitness manufacturer Tonal has announced it has expanded the availability of its equipment and service to Alaska and Hawaii. These additions now make Tonal available in all 50 States.

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Peloton

Peloton Rower in development? Fortune Magzine spots rower in Peloton R&D lab

Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.

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Peloton

Peloton hiring for Director of Original Content

First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.

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iFit Peloton

ICON releases new ProForm bike, treadmill, and Vue mirror with iFit integration

Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.