Connect The Watts
Wouldn’t be cool to get a high five during your Peloton workout from your favorite athlete? What better motivator than to schedule a class with hopes of outworking Roger Federer or Diplo? Well… you can at least try. Below is a list of famous people currently using Peloton.
Music is an incredible part of the Peloton experience, and a report from The Telegraph this month offers an interesting look at how Peloton is becoming a larger player in the music industry as a whole.
The report explains that while Spotify focuses on quantity, Peloton’s interest in music is very curated and hand-picked, something that has attracted interest from the music industry.
Dara Treseder, head of global marketing and communications at Peloton, recently spoke about transcending connected home fitness. Now an established brand with a bustling group of members, Peloton is focused on building a culture around its fitness community.
Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.
Peloton yoga instructor Chelsea Jackson Roberts recently explained how yoga has been an intricate part of her life’s journey. From school teacher to the first Black Peloton yoga instructor, her practice remains at the center of it all.
Home fitness manufacturer Tonal has announced it has expanded the availability of its equipment and service to Alaska and Hawaii. These additions now make Tonal available in all 50 States.
Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.
First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.
Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.