Connect The Watts
Despite being known as a cycling company, Peloton has many other options for workouts. Through its Peloton digital app for smartphones, tablets, Apple TV, and Roku, it offers boot camp classes, outdoor runs, weight lifting, and even meditation classes. Peloton also offers a treadmill with a similar experience to its cycling classes. Peloton is hinting at more energy (watts?) spent in this category, though.
Every Sunday evening, I take a look at the upcoming Peloton schedule for the week and map out which classes I plan to take. I prefer live classes, but on-demand at a scheduled time is my second favorite as it gives me that extra push on the leaderboard. While I was looking at the schedule this week, I noticed a 45-minute Grateful Dead ride with Jenn Sherman. I’ve listened to a little Grateful Dead in my life, but I’ve always wanted to dig into the band more, so I thought this would be the perfect opportunity.
Peloton has announced its summer 2020 Pelothon event taking place from July 13th through August 9th.
Peloton has been using its chest of patents to keep competitors from encroaching on its market share in recent months. After it put Flywheel out of business (and offered its customers a free trade-in), Peloton has turned its attention to Echelon. Echelon, who is headquartered in my hometown of Chattanooga, TN offers a similar product to Peloton’s bike with ditching the built-in screen in favor of an iPad. I reviewed it earlier this year over on 9to5Mac.
Peloton has announced its Pelothon Summer 2020 campaign is kicking off with an announcement of the various charities they are supporting.
In the wake of the COVID-19 pandemic, fighting hunger has become even more important. During the Pelothon, we’re coming together to give back and support hunger relief efforts in our global communities. Over four weeks, Peloton will donate a total of $1M to our four non-profit partners:
With this announcement, Peloton has also added new Pelothon water bottles to their online store with different team hashtags on each bottle.
Peloton is the brand most people associate with connected in-home fitness, but that isn’t stopping competitors from attempting to make a name for themselves.
I’ve been lifting weights since I was 16 years old, and I’ve been dedicated to cardio since I was 25. The one thing I’ve learned about fitness among everything else is that you can’t out-exercise a bad diet.
Over at Thinknum, a recent article looks at Peloton’s competitors, if they can catch Peloton, and what the future of connected fitness looks like going forward.
Peloton’s home delivery program is seen as one of their competitive advantages compared to competitors who require new customers to take delivery of their new bikes and then put them together.
Peloton will now allow users to identify as nonbinary according to The Verge. Peloton has announced this as part of the company’s broader commitment to Pride Month.