Is Apple getting ready to compete with Peloton?

Our sister site 9to5Mac reported that Apple is planning a new fitness subscription service in order to compete against Peloton.

Apple’s new fitness service would be part of a new Apple One services bundle aimed at boosting Apple’s overall services revenue.

Apple is readying to launch its services bundle in October, with the working brand name ‘Apple One,’ according to a report from Bloomberg. The single subscription would offer a selection of Apple’s services at a discount. Bloomberg suggests that Apple is also launching a services rival to compete with Peloton, an Apple fitness subscription that would form part of the bundle deal.

The bundle would arrive alongside the new iPhone 12 lineup, as Apple continues to grow its services revenue. On its latest earnings call, Apple publicly confirmed that the new iPhone series would debut a few weeks later than the usual September timeframe.

Unless Apple is getting ready to launch an Apple bike or Apple treadmill, the new subscription would really be aimed at Peloton digital vs. the entire Peloton experience.