Apple Watch integration launches on CITYROW’s MAX rower


CITYROW‘s Max Rower now includes integration with the Apple Watch, becoming the first smart rower to provide real-time fitness metrics within Apple’s health platform.

Included with the new integration are real-time heart rate monitoring and calorie-tracking metrics during workouts. The Max Rower will log the workout metrics in the Apple Fitness workout profile once the workout is completed. During the workout, stats and metrics are available instantaneously and displayed on both the rower and on the Apple Watch.

“The Apple Watch integration was something our community had been asking for as CITYROW continues to push further into the virtual fitness space,” said Helaine Knapp, Founder and CEO, CITYROW.  “The way we workout is changing and consumers expect actionable insights that help them reach their wellness goals effectively, which is why we delivered the first Apple Watch integration for rowers on our flagship Max Rower.”

“For the first time, without any middleware, CITYROW Max Rowers users will be able to directly connect their Apple Watch utilizing SweatWorks’ patent pending integration with North Pole Engineering,” said Mohammed Iqbal, Founder and CEO, SweatWorks. “We are thrilled to offer this industry leading integration between our console technology and CITYROW to provide a deeply integrated rowing experience for Apple Watch users.”

CITYROW’S Apple Watch integration was developed by SweatWorks. Max Rower users can download the CITYROW app in the App Store to get started with the integration.

CTW’s Take

As Apple’s fitness goals continue taking shape with its first-party products, third-party integration is a key part of the Apple Watch becoming the default fitness tracker regardless of which fitness platform you use.

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