ICON, the company behind the popular iFit fitness service is adding Bluetooth headphone connectivity to its popular NordicTrack, ProForm, and Freemotion lineup.
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Bradley lives in Chattanooga, TN where he manages Apple devices for a private school.
Tips, feedback, corrections and questions can be sent to Bradley@9to5mac.com.
Peloton is expanding its customer support operation in Plano, TX, for additional uses
Peloton is looking to expand its Plano, Texas, operation that it originally opened as a customer support center two years ago.
Expand Expanding CloseLooking to combine work and Bike+ rides? Check out this Peloton accessory
If you’re one of the lucky people who’ve received delivery of Peloton’s Bike+, then this new accessory from CycleFrog will be a great add on.
Expand Expanding CloseA Conversation with Cody Rigsby, Peloton’s ‘King of Quarantine’
Over at Vogue, Peloton’s Cody Rigsby was recently featured in a full-length article about his role at the company during the spring quarantine in the US.
Expand Expanding CloseWill Peloton’s supply chain struggles end up hurting sales?
Peloton’s sales in 2020 have been record-breaking for the company, but that doesn’t mean all is well for the company. With a backlog of orders that never seems to run out, some are speculating whether that will end up benefiting their rivals.
Expand Expanding CloseEchelon Fitness licenses music catalog via MediaNet’s enterprise platform
Echelon, the connected fitness provider based out of Chattanooga, TN has announced it has struck an agreement with MediaNet fot its enterprise platform.
Expand Expanding CloseFormer NFL star Tiki Barber releases six-class workout program on iFit
iFit, the connected fitness library powering the treadmills, bikes, and rowers from ICON (makers of NordicTrack), has launched a new program with former NFL star Tiki Barber.
Expand Expanding ClosePeloton’s Head of Music discusses strategy, partnerships, and at-home workouts
In an interview with Rolling Stone, Peloton’s Head of Music, Gwen Riley, discusses recent partnerships with Beyoncé, Lin-Manuel Miranda, and the Prince estate, among other topics.
Expand Expanding CloseSessions feature going away next week as Peloton seeks feedback on the beta
Earlier this month, Peloton announced a beta of its new “Sessions” feature to help riders climb the leaderboard with other riders with on-demand classes. Earlier today, Peloton announced that the feature is going away but looks to return.
Expand Expanding ClosePeltrend offers a free Peloton workout analytics tool
When spending a lot of time with any connected fitness service, you’ll end up with countless data that you might want to analyze to understand better how you progress. Peltrend is a free solution to analyze key metrics from your Peloton workouts.
Expand Expanding CloseJay-Z and Novak Djokovic invest in CLMBR
On the heels of the announcement that YouTube co-founder and former CEO Chad Hurley had invested in the company, CLMBR has announced that Jay-Z and Novak Djokovic are now investing in the company as well.
Expand Expanding ClosePeloton files theft claim against ICON, which claims retaliation for patent dispute
Earlier this fall, ICON filed a lawsuit against Peloton over its patents relating to key features of Bike+: the swivel screen and the auto-follow technology used to change resistance during a class. ICON’s basis is that it was issued a patent for the auto resistance feature in 2007 and the swivel screen in 2019. Peloton has now filed a lawsuit against ICON claiming it tried to steal its advertising plans from a contractor.
Expand Expanding ClosePeloton promotes Thanksgiving Virtual Turkey Trot on Peloton Digital
On the official company blog, Peloton is promoting its 2020 version of a virtual Turkey Trot.
In a year where many local Turkey Trot races might be temporarily off the schedule, it’s a tradition that we’re determined to keep going — Peloton style. We love how holiday races bring communities together and are a near-and-dear tradition for so many. That’s why we’re bringing you our very own virtual Turkey Trot for 2020, for everyone to join this year!
If you aren’t familiar, a “turkey trot” is a usually 5k race/fun run that takes place on the morning of Thanksgiving. Most of the people in the US who participate in one do so to burn a few extra calories ahead of a large meal for Thanksgiving. Turkey Trots are also usually kid-friendly as many include a 1-mile walk or other kid-focused activities.
On Thursday, November 26 at 6 a.m. ET, Peloton will be adding two audio-guided Turkey Trot classes to its on-demand library:
- 30-min Turkey Trot with Matty Maggiacomo
- 45-min Turkey Trot with Matt Wilpers
Accessing the runs will require the Peloton digital app, but if you aren’t a member you can have 30 days free access to get started.
Before you head out, make sure you’ve got plenty of flat running space to get started, and most of all, have fun. The classes will assume you’re running straight away from your starting location and will inform you when it’s time to turn back.
CTW’s Take
Virtual Turkey Trots are going to be very popular this year with the COVID-19 pandemic forcing the cancellations of almost all in-person races, so it’s smart of Peloton to capitalize on this to drive digital subscribers, which are a lead generation tool for its hardware
Peloton Tread Review Round-up: Another great product from Peloton
We broke the news a few weeks back that Peloton’s new Treadmill was being released in select states in February with a full nationwide US rollout on March 30. Now that the Peloton Tread has appeared in the showrooms, fans are getting their first look and posting initial Peloton Tread reviews.
Expand Expanding CloseComment: I don’t care if Peloton ever brings other riders into the studio
Being somewhat new to Peloton, I don’t know a lot of what it was like pre-COVID-19 from a class perspective, but I’ve taken enough of the live classes to know that I don’t care if Peloton ever has in-studio riders again.
Expand Expanding ClosePeloton CEO John Foley sells 100,000 of Peloton stock, but it’s not due to COVID-19 vaccine news
The year 2020 has made Peloton’s CEO and cofounder a wealthy person following Peloton’s rapid stock rise as the COVID-19 pandemic sent demand for Peloton products higher and higher.
Expand Expanding CloseYouTube co-founder Chad Hurley joins CLMBR board of advisors and becomes an investor
Chad Hurley, one of the co-founders and former CEO of YouTube, has joined the board of advisors at CLMBR. He is also investing in the company in a seed round that will support the CLMBR Connected and CLMBR Pure vertical climbing machines’ launch and delivery.
Expand Expanding ClosePeloton and Beyoncé announce a multi-year partnership
Earlier today, Peloton announced a multi-year partnership with Beyoncé. Peloton said that Beyoncé is one of their most requested artists during rides. With the partnership, Peloton worked with Beyoncé to create a series of themed workout experiences to help extend Homecoming to Peloton.
Expand Expanding CloseKrowdFit announces new cash-back wellness incentive program
KrowdFit, the enterprise cash-back wellness incentive program in the US and Canada, has released a rewards program for individuals. Unlike traditional wellness programs that focus on granting prize money for weight loss, KrowdFit rewards its users with cash every Monday for engaging in daily wellness activities, such as mindfulness, healthy sleep, steps, food logging, and physical activity.
Expand Expanding ClosePeloton stock down 13% in pre-market trading on COVID-19 vaccine news
Peloton’s stock (PTON) has seen record highs during 2020 on the COVID-19 pandemic demand, but news of a vaccine that’s 90% effective has sent the stock trending downward in pre-market trading.
Expand Expanding CloseWSJ: How Peloton could beat Nike and Lululemon at apparel
Peloton’s ambitions in the apparel market might run deeper than just a way to use your referral credits.
Expand Expanding ClosePeloton Tread is coming to select US states on February 9th, nationwide on March 30th
Earlier this year, Peloton took the wraps off its new lower-cost treadmill. While no official Peloton Tread release date was given other than early 2021, we now know it’s coming to the US starting on February 9th.
Expand Expanding ClosePeloton first-quarter sales surged 232% despite supply constraints, shares down after hours
Peloton has released its first-quarter earnings, and it was an incredible quarter as expected.
Expand Expanding ClosePeloton releases beta of new sessions feature for group workouts
According to a new Peloton support page, a sessions feature is now in beta.
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