Jay-Z and Novak Djokovic invest in CLMBR


On the heels of the announcement that YouTube co-founder and former CEO Chad Hurley had invested in the company, CLMBR has announced that Jay-Z and Novak Djokovic are now investing in the company as well.

Vertical climbing has been known to be an incredibly efficient total body workout without impact. In addition, it puts your body in a neutral spine alignment, which is important for me as an athlete. The on-demand classes and programmatic workouts are a huge bonus! I’m excited to be part of this team and look forward to sharing this fun and powerful workout with the world.

Novak Djokovic

We are excited to work with JAY-Z and Novak to bring the best modality in fitness to consumers,” said Avrum Elmakis, founder and CEO of CLMBR. “Unlike bikes, treadmills, and rowers, CLMBR has less impact on the joints while providing the most efficient calorie burn per minute of any machine in the marketplace. CLMBR disrupts the way that people work out and offers something new in a segment that has not seen a lot of meaningful innovation, and I’m excited to share the machine with consumers around the world as we become the leader in the connected fitness market.”

Jay-Z and Novak Djokovic join KBW-Ventures, CEO and Founder of 22 Days Nutrition, Marco Borges, and Chad Hurley as key members of CLMBR’s investment team. The team is preparing to launch CLMBR Connected and CLMBR Pure in the near future.

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