Bradley C

Now that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.

Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.

We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.

The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.

During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.

Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.

Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.

Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.

A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.

Update: Peloton confirmed acquisition for talent

On Jimmy Kimmel, Peloton was the target of a new spoof video with the creation of Pteloton service. It’s the ideal service for when you want to talk about Peloton, but no one around you wants to listen.

One of the best parts of the iFit platform is the scenic workouts led by experienced trainers. On Monday, iFit is doing something that’s never been done. They’re hosting a live workout from Mt. Everest.

In recent blog posts, iFit details the SmartAdjust and ActivePulse functionality that were added in recent software updates.

When gyms were closed in 2020 due to worldwide lockdowns, the Peloton delivery person became a local celebrity as people looking to stay in shape flocked to the connected fitness company.

Peloton’s Sessions feature was released last year in a beta format as a way to schedule a ride or run with your friends and then get a fresh leaderboard. It’s now back with new functionality based on customer feedback and integration with the new Peloton Scheduling feature.

As was rumored back in early February, Peloton has officially announced its expansion into Australia.

Peloton has been active in the acquisition market in recent months. After purchasing Precor, it appears the company has now acquired Aiqudo as well.

As Peloton continues to grow as a company, it is stepping up its lobbying efforts in Washington, DC.

We reported last summer that Echelon began the process of asking the US Patent Office to invalidate Peloton’s patents. First reported by Bloomberg, Echelon looks like it will prevail in part of the case.

There is no shortage of celebrities on Peloton. Even before COVID-19 sent everyone home to workout, celebrities already enjoyed the privacy of being able to exercise in their own home. We’ve even compiled a list of famous people on Peloton if you want to work out with them.

Many people had thought that JJ Watt (NFL player) was a Peloton user because someone on there claimed to be him. He recently was released by the Houston Texans, and it was reported that he had listed a few teams in his bio to give speculation on where he was headed.

The problem? He’s not a Peloton user per his verified Twitter account.

As Peloton continues to grow, they need to develop a verified user system similar to Twitter. Peloton is on the verge of becoming a social network as it continues to innovate on its features list, so celebrities will want a way to make sure someone cannot impersonate them on the platform.

Peloton could give verified users additional controls/options while on a ride. Verified users could have the option to disable people sending them high-fives, auto-disable friend requests, and let people “follow” them. Verified users could publically signal rides they plan to do, and then it would encourage others to join in.

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.