Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.
Peloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.
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Peloton just revealed that Justin Bieber will be the featured musician for its Artist Series. This month, Bieber will be the theme of some “Yummy” Peloton classes including rides, runs, cardio, yoga, and strength training. “Anyone” on Peloton can try them.
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We’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.
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The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
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Peloton continues to expand the reach of its community and its presence in pop culture. The fitness brand has introduced Peloton Verzuz, a year-long music collaboration offering unique classes, leaderboard voting, and, of course, boppin’ music.
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During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.
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Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.
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Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.
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Peloton is advertising significantly faster delivery times in all regions, and these are most significant on the Peloton Bike.
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Peloton has reduced its wait times for deliveries of its home fitness products. Since January, wait times on the Peloton website for the Bike, Bike+, and Tread+ have all decreased. This is a positive sign following a large investment from the company to tackle this very issue.
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Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.
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A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.
Update: Peloton confirmed acquisition for talent
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After recently announcing a partnership with Adidas, Peloton has now shared a first glimpse of its exclusive apparel line. Earlier today, a 30-second video revealed the clothing along with some familiar faces from the Peloton community.
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On Jimmy Kimmel, Peloton was the target of a new spoof video with the creation of Pteloton service. It’s the ideal service for when you want to talk about Peloton, but no one around you wants to listen.
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Peleton CEO John Foley issued a public statement after a child tragically lost their life in an accident involving a Peloton Tread+. Out of respect for the family, details of the incident have not been disclosed. Regardless, Peloton has issued a public sentiment of company-wide heartbreak.
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Since its inception, the Peloton fitness community has grown exponentially. Fans of the brand and its products have expanded outside Peloton leaderboards and into dozens of other internet outlets. These additional communities offer support, news, and all things Peloton, giving the company an additional leg up on emerging competitors.
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When gyms were closed in 2020 due to worldwide lockdowns, the Peloton delivery person became a local celebrity as people looking to stay in shape flocked to the connected fitness company.
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After announcing its expansion to Australia, Peloton is taking a legal battle over a trademark for the phrase “spinning” there, too. The legal filing against Mad Dogg Athletics began in the US in February and has now become an international battle.
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Adidas’ GM Global Training shared a (very) brief press announcement outlining a new partnership with Peloton. The full details of the partnership have yet to be outlined, but here’s what we know so far.
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Peloton’s Sessions feature was released last year in a beta format as a way to schedule a ride or run with your friends and then get a fresh leaderboard. It’s now back with new functionality based on customer feedback and integration with the new Peloton Scheduling feature.
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As was rumored back in early February, Peloton has officially announced its expansion into Australia.
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Senior Peloton Instructor Christine D’Ercole opened up in a detailed Instagram post about her diagnosis, her challenges, and the doctors that helped her overcome it.
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Peloton has been active in the acquisition market in recent months. After purchasing Precor, it appears the company has now acquired Aiqudo as well.
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As Peloton continues to grow as a company, it is stepping up its lobbying efforts in Washington, DC.
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