Peloton
Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.

Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.
Peloton is having some major trouble this week, with the US Consumer Product Safety Commission issuing a warning for those with the Peloton Tread+, asking those who have children or pets to stop using it and suggesting Peloton begin a recall of the product entirely.
While this issue may or may not cause a long-term problem for Peloton, as the company is strongly fighting back on this, stating that “the Tread+ is safe for the home when used in accordance with warnings and safety instructions,” it is part of a larger issue and familiar pattern that I’ve noticed over the past year, which is that Peloton is terrible with community communication.
Expand Expanding CloseBack in January, I decided to upgrade to Peloton’s Bike+ and sell my Peloton Bike. Because of Peloton’s long delivery delay, the installation appointment was set for April 19. I had tried to get moved to an earlier appointment, but there was nothing available. I received the delivery window on Saturday, so I was very excited to have it delivered today.
Expand Expanding CloseWith Peloton recently removing the ability of Apple Watch users to pair with the Peloton Bike+ for any classes besides cycling, I was on the hunt to discover whether there was any other way to synch my Apple Watch to Peloton.
Luckily, I quickly came across the Watch Link. (See below to get 10% off!)
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The US Consumer Product Safety Commission has issued a warning to stop using the Peloton Tread+.
Expand Expanding CloseOfficial statement from Peloton:
“Apple GymKit is designed to work with equipment-based cardio workouts. However, Peloton recently implemented GymKit with Bike Bootcamp, a multi-disciplinary class type that combines strength and cardio, which the feature does not support. Members can still use GymKit to sync their cycling-only workouts to their Apple Watch from the Bike+.”
One of the selling points of upgrading to the newer, upgraded, and more expensive Peloton Bike+ was the inclusion of the Apple Gym Kit, an Apple platform that makes it very easy to pair the bike with your Apple Watch to see your heart rate and have your workouts directly imported into Apple Fitness and Apple Health.
Expand Expanding CloseIn an email to its members, Peloton detailed new options for sharing works to Instagram in a new beta feature.
Expand Expanding CloseOn March 31, Tonal announced that had raised another $250 million in a Series E funding round with a valuation of $1.6 billion, putting the company in unicorn status.
Expand Expanding ClosePeloton Closet, the popular Peloton community for finding apparel worn by instructors, has shut down after receiving a cease-and-desist letter from Peloton.
Expand Expanding CloseStaying hydrated is one of the most important yet underrated ways to improve your health, feel great, and perform at your best… and today we are going to review the HidrateSpark Water Bottle that can help you track your daily water intake.
Expand Expanding ClosePeloton announced this week that they have added five additional Peloton instructors to the Pilates Roster, and have also uploaded 20 more On-Demand Pilates Classes to the Peloton App.
Expand Expanding CloseAs we hopefully and cautiously travel down the home stretch of a global pandemic, the way we interact, work, and shop remains undoubtedly changed. Thanks to the unfortunate circumstances and advances in technology, you can now visit a virtual Peloton showroom from the comfort of your home before buying. Here’s how to do it.
Expand Expanding CloseCreative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.
Expand Expanding CloseNow that its supply chain problems seem to be winding down, Peloton appears ready to crank up its marketing muscle over the new few months. The current rumor floating around is that they are preparing a big campaign.
Expand Expanding ClosePeloton made the announcement about the Precor acquisition back in December. It’s the biggest purchase that Peloton has made thus far. As of April 1st, the deal has finalized.
Expand Expanding ClosePeloton just revealed that Justin Bieber will be the featured musician for its Artist Series. This month, Bieber will be the theme of some “Yummy” Peloton classes including rides, runs, cardio, yoga, and strength training. “Anyone” on Peloton can try them.
Expand Expanding CloseWe’ve reported about Peloton’s plans for Australia over the past few weeks, and those plans continue to accelerate with the hiring of a former director from Spotify.
Expand Expanding CloseThe company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
Expand Expanding ClosePeloton continues to expand the reach of its community and its presence in pop culture. The fitness brand has introduced Peloton Verzuz, a year-long music collaboration offering unique classes, leaderboard voting, and, of course, boppin’ music.
Expand Expanding CloseDuring a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.
Expand Expanding CloseLast week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.
Expand Expanding CloseMarking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.
Expand Expanding ClosePeloton is advertising significantly faster delivery times in all regions, and these are most significant on the Peloton Bike.
Expand Expanding ClosePeloton has reduced its wait times for deliveries of its home fitness products. Since January, wait times on the Peloton website for the Bike, Bike+, and Tread+ have all decreased. This is a positive sign following a large investment from the company to tackle this very issue.
Expand Expanding ClosePeloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.
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