iFIT has officially announced their upcoming acquisition of Sweat, which is an online fitness app designed for women. Sweat, which was cofounded by CEO Tobi Pearce and trainer Kayla Itsines in 2015, is rumored to have been sold for around $300 million. IFIT plans to keep Sweat as a standalone brand, as they have with their other brands like NordicTrack and Proform.
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The most decorated Olympian in history, Michael Phelps has joined the iFIT team as their newest trainer. In a Twitter post on Monday June 12, iFIT welcomed Phelps and announced that his upcoming series “Train Like a Pro: Gold Series” will be coming soon.
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iFIT is known for having amazing scenic rides and a huge and constantly growing library of workouts. What they are not known for is having a good music selection. iFIT seems to be focused on changing that with a new update that adds 11 new music stations that members can choose from during their workouts.
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ICON Health & Fitness recently announced that they are changing their name to iFIT Health & Fitness. iFIT is their software platform that runs on all of their devices and delivers thousands of on-demand and live classes. The name change could be for many reasons, one of which is their belief and commitment to the importance of the connected fitness space.
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On Monday June 21 [EDIT: the date has been pushed back to Tuesday, June 22], iFIT will be releasing a special workout in their Heart To Heart series, in which iFIT trainer Jesse Corbin discusses the trials and triumphs of his coming-out journey.
During the 30-minute workout, users will walk, run, and hike alongside Corbin through and beyond the Bonneville Salt Flats in northwestern Utah as the iFIT trainer covers a range of topics including how he learned to accept himself, embrace his unique journey, and reconcile his faith with his sexuality.
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iFIT has two new upcoming series with professional soccer player and Olympic champion, Alex Morgan. Both a cardio and strength series, designed for beginners, are currently scheduled for release on June 3.
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After May’s initial release of the new iFIT “MIND” category, iFIT has already released several more series that you can now take on your NordicTrack, Proform, or iFIT app. The latest of which is the Costa Rica Walking Meditation Series.
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In today’s world, we have become more attuned to the fact that health and fitness extends past our physical selves. Mental health is just as important, if not more to our daily lives, our happiness, and success. To aid in this process, interactive connected fitness platform iFit has introduced iFit Mind, a new content library of over 300 workouts specifically focused on mental health.
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As a global pandemic accelerated an already booming home fitness industry, consumers are seeing more and more tech-savvy home gym options available to them. We at CTW continue to widen our focus and detail as many of these products for our readers. This includes products like the Tonal, Tempo, FORME’s Studio Lift, and NordicTrack’s Fusion CST. Each of these connected home gyms offers its own unique features and design. Let’s begin with comparisons of Tonal vs. Tempo and go from there.
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On March 31, Tonal announced that had raised another $250 million in a Series E funding round with a valuation of $1.6 billion, putting the company in unicorn status.
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As the market for connected fitness and available home fitness products, we want to widen our spotlight and showcase as many products as possible. One of the growing fitness realms is mirrored fitness. Products like the Mirror, Echelon Reflect, ProForm VUE, NordicTrack VAULT, and FORME Studio all offer workout content where you can also simultaneously view your own form. While they may look similar, they each offer their own unique features and design. Let’s take a look at Mirror vs. Echelon’s offerings, and compare some others as well.
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Creative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.
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One of the best parts of the iFit platform is the scenic workouts led by experienced trainers. On Monday, iFit is doing something that’s never been done. They’re hosting a live workout from Mt. Everest.
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In recent blog posts, iFit details the SmartAdjust and ActivePulse functionality that were added in recent software updates.
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We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.
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Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.
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One of the patents owned by NordicTrack is the auto-follow technology that they’re currently suing Peloton over. If you’ve never used it on a NordicTrack or Peloton Bike+, it’s a pretty magical experience. Today, NordicTrack is launching ActivePulse as a next step in that ecosystem.
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For the past few months, I’ve been using the NordicTrack 2950 treadmill as my first connected treadmill experience that I actually enjoy using.
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If you’re wanting to get started on a 2021 fitness goal, iFit is making that even easier with their new iFit TV apps.
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One of the benefits of connected fitness is working out on your own schedule. That doesn’t mean that finding the time for live classes is easy, though.
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One of the lacking areas for iFit’s fitness platform has been music, but the product is gaining additional functionality through the iFit mainstream music feature.
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