iFit adds new mainstream music functionality to its platform

One of the lacking areas for iFit’s fitness platform has been music, but the product is gaining additional functionality through the iFit mainstream music feature.

On the iFit blog, the news was announced on Friday:

You asked. We listened. We’re happy to announce that iFit is bringing mainstream music back to your workouts!

We know how important music can be to your workout experience, which is why we’ve partnered with Feed.fm to provide you the music you want to hear. We’ve carefully curated two genres to help you stay motivated and focused during your workouts. 

iFit members with paid memberships will be able to enjoy music for cardio, strength, and yoga workouts, as well as map-based, manual, and Live Workouts!

As part of the upgrade, iFit members will have access to two radio stations: 

• An upbeat cardio station for intense workouts
• A calming yoga station to keep you that is ideal for yoga and stretching workouts

Mainstream music isn’t available on the iFit app yet, but the company expects to add it in 2021.

CTW’s Take on iFit Music

Peloton’s use of music is well documented as a major benefit for using its platform, but it’s a complicated legal process to work through for companies. Echelon added some new music functionality earlier this year, so it’s great to see iFit expanding as well.

One key thing that all connected fitness companies must decide is how they plan to address their music use. Depending on the day, I could argue that Peloton’s strategy is the path forward, but it’s also an expensive proposition if athletes prefer to use their own playlists. One could argue that a company like iFit could make a collection of playlists on Apple Music and Spotify to use during the workouts. I have enjoyed using my own music during previous iFit works. Still, Peloton’s use of music is also extremely immersive as they add specific classes for in-depth listening experiences with popular artists.