Tonal

Tonal, the once booming at-home trainer that was valued at $1.9 billion back in 2021, is in a desperate crunch for cash. Today the company is reportedly struggling to find a buyer and now may drop its valuation by nearly 90% in a bid to keep the company alive.

It’s no secret that the high-end at-home trainer Tonal has seen better days. After facing massive staff layoffs, store closures, a nagging lawsuit with its major supplier, and a burn rate that has soured investors, the company is now rumored to be exploring a sale. But who will pick up the tab?

Tonal recently announced an upcoming $500 increase to the strength device in addition to a 20% increase in the subscription cost. This is the second time Tonal has increased its price in less than a year. With a total cost for the initial year now surpassing $5,000, you may be looking for some lower-cost alternatives. Below are four options you may want to consider.

Tonal has had a rough 2022, from laying off over 35% of its employees to shutting down its original studio and coaches. While all of this has been concerning, similar companies like Peloton have been going through similar post-pandemic pains.

However, several recent developments set Tonal’s situation apart. Most worrying of all is a new lawsuit filed against Tonal by their primary manufacturer FOXCONN.

New patents filed by Tonal have surfaced with detailed images showing potential new products in development. Possible future Tonal equipment includes a convertible bench, a floor-based system with a floating screen, and even a system that features a projector.

After deciding to cut 35% of its workforce last month, Tonal has announced it will also be shutting down operations at its original Los Angeles Studio. Alongside the closure, coaches based in Los Angeles are also being let go.

With a slowing demand and in preparation for a possible recession, Tonal has decided to cut 35% of its workforce. This follows Peloton’s recent decision to lay off an additional 570 jobs (now over 3,000 this year) as they move to outsource all of their manufacturing. Tonal currently employs about 750 people today, which is almost seven times the amount before the COVID-19 pandemic.

Connected fitness strength brand Tonal has announced their first-ever Tonal Strength Institute Summit. This one-day digital event takes place on Wednesday, March 30, and features a variety of experts who will be discussing the future of fitness, strength, and performance.

Tonal has added new recovery, warmup, and cool-down classes featuring Theragun (a self-myofascial release massage gun similar to the Hypervolt). These new classes are the first to come from a partnership between Tonal and Theragun, which was announced earlier this year.

Connected fitness company Tonal has introduced a new safety feature called Screen Lock to prevent any unwanted person(s) from gaining access to your smart home gym. The new feature is easy to activate and will still allow others to work out on the machine using Guest Mode.

Few industries saw as much growth as the connected fitness segment during the COVID-19 pandemic. While the circumstances were less than ideal, we learned that we can still work and workout efficiently from the comfort of our homes. With that said, it’s definitely easier to get a solid workout in at a gym where your kids aren’t stepping in your way or pulling on your pant leg. Luckily, several connected fitness products offer workouts that your entire family can participate in. Here’s a list of some of the best to check out.

As a global pandemic accelerated an already booming home fitness industry, consumers are seeing more and more tech-savvy home gym options available to them. We at CTW continue to widen our focus and detail as many of these products for our readers. This includes products like the Tonal, Tempo, FORME’s Studio Lift, and NordicTrack’s Fusion CST. Each of these connected home gyms offers its own unique features and design. Let’s begin with comparisons of Tonal vs. Tempo and go from there.

On March 31, Tonal announced that had raised another $250 million in a Series E funding round with a valuation of $1.6 billion, putting the company in unicorn status.

Creative Strategies has a connected fitness survey, so if you’re passionate about Peloton, iFit, Echelon, Tonal, Apple Watch, etc., head on over to take the survey.

Tonal is becoming a popular choice for connected strength workouts, and some even consider it a ‘sibling’ to Peloton as it offers a similar experience (live classes, workout programs, etc.) while just focusing on strength training. Today, Tonal has announced they have raised $110 million from a group of investors that includes NBA star Stephen Curry, tennis legend Serena Williams, and former NFL player Tony Gonzalez.