Peloton

There is no shortage of celebrities on Peloton. Even before COVID-19 sent everyone home to workout, celebrities already enjoyed the privacy of being able to exercise in their own home. We’ve even compiled a list of famous people on Peloton if you want to work out with them.

Many people had thought that JJ Watt (NFL player) was a Peloton user because someone on there claimed to be him. He recently was released by the Houston Texans, and it was reported that he had listed a few teams in his bio to give speculation on where he was headed.

The problem? He’s not a Peloton user per his verified Twitter account.

As Peloton continues to grow, they need to develop a verified user system similar to Twitter. Peloton is on the verge of becoming a social network as it continues to innovate on its features list, so celebrities will want a way to make sure someone cannot impersonate them on the platform.

Peloton could give verified users additional controls/options while on a ride. Verified users could have the option to disable people sending them high-fives, auto-disable friend requests, and let people “follow” them. Verified users could publically signal rides they plan to do, and then it would encourage others to join in.

Peloton has recently leased 75,000 square feet of warehouse space for last-mile deliveries in the greater Boston area. The facility in Middleborough, Massachusetts, will house Peloton Bikes and Treads. This lease will help shorten delivery times for customers in the area.

Music is an incredible part of the Peloton experience, and a report from The Telegraph this month offers an interesting look at how Peloton is becoming a larger player in the music industry as a whole.

The report explains that while Spotify focuses on quantity, Peloton’s interest in music is very curated and hand-picked, something that has attracted interest from the music industry.

Dara Treseder, head of global marketing and communications at Peloton, recently spoke about transcending connected home fitness. Now an established brand with a bustling group of members, Peloton is focused on building a culture around its fitness community.

Peloton had a record-breaking 2020 as people rushed to purchase at-home fitness products when gyms were closed due to COVID-19. The Peloton brand has risen in mind-share as well as market share as a result. The Brand Relevance Index for 2021 is now available with Peloton coming in second only behind Apple.

Peloton yoga instructor Chelsea Jackson Roberts recently explained how yoga has been an intricate part of her life’s journey. From school teacher to the first Black Peloton yoga instructor, her practice remains at the center of it all.

We reported last October that ICON had sued Peloton over the Swivel Screen and Auto-Follow technology that Peloton debuted in the Bike+. ICON’s argument is that it was issued a patent for the auto-resistance feature in 2007 and the swivel screen in 2019.

Home fitness manufacturer Tonal has announced it has expanded the availability of its equipment and service to Alaska and Hawaii. These additions now make Tonal available in all 50 States.

Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.

First spotted by Adam White, Peloton is looking to hire a new Director of Original Content to lead the company’s efforts to move beyond the fitness class.

Peloton might dominate the news cycle for connected fitness, but ICON is quietly releasing some amazing products with iFit integration. Today, they’ve announced the release of three new products currently available to order.

Peloton CEO John Foley recently did an interview during the Goldman Sachs Technology Conference in which he offered a peek into the fitness company’s future. While he didn’t confirm any concrete plans, he did hint at several avenues Peloton was considering within the strength category.

With a turbulent 2020 among an economy of struggling businesses due to COVID-19, Peloton saw continued growth and recorded its first billion-dollar quarter. However, the only factor slowing this connected fitness company down has been Peloton delivery delays.

Furthering proof that the Peloton brand is growing rapidly, SNL took to spoofing the company and its “positive approach” to motivation.

Fitness and nutrition company Beachbody recently announced a three-way merger with equipment manufacturer MYX Fitness and a blank check SPAC (special purpose acquisition company) Forest Road Acquisition Corp. As a result, the three companies will join forces to go public at a combined value of $2.9 billion.

After their earnings call, Peloton noted that it was doing a new capital raise. They initially said they were going to raise $600 million in convertible senior notes but later raised it to closer to $1 billion. Peloton will net $854 million after commissions and fees.

When Peloton delayed the new lower-cost Treadmill in the US until late May, they noted that it would still be coming to Canada on time.

Update: this feature is now live in the Peloton digital app

Peloton is looking to debut a new beta feature for iOS users of its app. The new feature, titled “course planner,” will allow Peloton members to select and schedule specific dates and times using the app. This is all accomplished through a new calendar function placed within each class’s main page.

In late January, Peloton was awarded a new patent by the US patent office (Patent #10,898,760) for “Coordinating workouts across remote exercise machines.”

Do you love riding or running on your Peloton, but miss the camaraderie that comes with taking a class with a friend? No one said you cannot have both! This how-to guide will walk you through how to enable video chat on your Peloton. From there, it will guide you in connecting with your friends on Peloton to start video chatting during a ride.

Just a day after Peloton announced a $100 million investment in expedited deliveries to customers globally, the fitness manufacturer appears to be looking to extend to Australia. Recent development applications for retail space Down Under support rumors that Peloton is in fact expanding.