Peloton CEO talks plans to enter strength category

Peloton Strength

Peloton CEO John Foley recently did an interview during the Goldman Sachs Technology Conference in which he offered a peek into the fitness company’s future. While he didn’t confirm any concrete plans, he did hint at several avenues Peloton was considering within the strength category.

During this livestreamed interview, Foley offered insight on a number of different topics. One of the subjects that continuously came up was the prospect of future products from Peloton. Foley admitted that new products are often a topic of conversation at Peloton HQ, although he didn’t reveal anything specific. He went on to admit that Peloton has a lot of “crazy stuff” in its R&D labs.

Peloton plans to “win strength”

The topic of a Peloton product geared specifically toward strength training was discussed. Foley declared that Peloton is “going to win strength.” Circling back to the question, he kept it just vague enough. He stated that whether Peloton needs to create hardware or not doesn’t matter, it’s just going to win strength.

When pushed further on the subject, Foley revealed three approaches to the strength category Peloton could consider. The first approach is the most simple: new content. Sell new hardware like larger Peloton weight sets and add strength workouts to its growing library of fitness classes.

The second option would be a form of strength training combined with the Peloton Tread or Tread+. Foley didn’t elaborate much further. However, it could entail something similar to dumbbells on the bike, or perhaps large strides with resistance bands.

Lastly, Foley referenced new hardware in the works that the Peloton crew is excited about. This can again pertain to the products in research and development that the CEO had previously alluded to. A piece of Peloton strength training hardware has all but been confirmed. Even so, it’s exciting to hear the company is considering it. It’s important to note that there was zero mention of a potential Peloton rower from either side during this interview.

Foley was very clear that all of these approaches and more are being considered. The next step will be to determine which ones to research further, and decipher how it resonates with Peloton members. For now, we will have to wait until Peloton announces a new approach to the strength category. Check back with Connect The Watts for the latest updates.


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