The company that designed parts of Peloton’s first bike, and whose owners later bought a related patent from Microsoft and sued Peloton for infringing on it, owes Peloton $4.3 million for failing to defend it from the patent claim.
Peloton continues to expand the reach of its community and its presence in pop culture. The fitness brand has introduced Peloton Verzuz, a year-long music collaboration offering unique classes, leaderboard voting, and, of course, boppin’ music.
During a recent Instagram Live video, Peloton’s Selena Samuela hinted that boxing and shadow boxing would soon be joining the platform.
Last week, Peloton welcomed a new instructor to the UK studio. Bradley Rose joins the rest of the UK team with a recent announcement on the Peloton Blog.
Marking the first time Peloton merchandise has been available away from Peloton’s website, the new adidas x Peloton collection is now available.
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Peloton delivery times speed up yet again
Peloton is advertising significantly faster delivery times in all regions, and these are most significant on the Peloton Bike.
Peloton has reduced its wait times for deliveries of its home fitness products. Since January, wait times on the Peloton website for the Bike, Bike+, and Tread+ have all decreased. This is a positive sign following a large investment from the company to tackle this very issue.
Peloton has announced a Ride to Greatness competition with Alex Toussaint between #TeamActivate and #TeamValidate, racing each other live on the Leaderboard.
A few weeks ago, we reported that Peloton acquired Aiqudo. Today, we’re back with another rumored Peloton acquistion. Bob Treemore has discovered that Peloton has likely acquired Atlas Wearables.
Update: Peloton confirmed acquisition for talent
After recently announcing a partnership with Adidas, Peloton has now shared a first glimpse of its exclusive apparel line. Earlier today, a 30-second video revealed the clothing along with some familiar faces from the Peloton community.