Peloton Rower in development? Fortune Magzine spots rower in Peloton R&D lab

Peloton has been rumored to release a rower at some point, and Fortune Magazine is reporting they spotted a rowing machine in the Peloton R&D labs.

First reported by PeloBuddy, Fortune’s article was looking at Peloton’s immense growth, but this little tidbit will be welcome news for those wanting to expand their Peloton workouts.

On a mid-January day, I tour a new Peloton R&D facility that opened as the pandemic struck. Here, Peloton tries to improve its products and dream up new types of torture racks for its customers.

At one point, cofounder Cortese lets me peek inside a room that contains equipment undergoing testing. Near the doorway, a bicycle hooked up to a computer is pedaling away with no one in the seat, as though a ghost is riding it. On the other side of the room, I glimpse something I doubt I’m supposed to see. It’s a long-rumored follow-up piece of equipment that the company has never officially confirmed: a rowing machine.

When I ask about the machine later, a Peloton spokesperson says the company “often reviews and tests all kinds [of tech], but that doesn’t mean we plan to pursue any of those particular product areas.”

Rowing workouts would certainly go inline with a potential strength strategy in the future as these workouts combine cardio and strength and lean into what makes a Peloton product unique. NordicTrack also sells multiple connected rowers with live and on-demand classes, so you can look to their products to see what the experience would be like if Peloton created a similar product.

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