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Camille Herron goes there, runs that as she breaks world records during lululemon’s ultramarathon
Lululemon designed a first-of-its-kind ultramarathon – FURTHER – to be completed by 10 of its female Global Ambassadors. The ultramarathon kicked off on March 6 in La Quinta, California, and will last a total of six days – one of the Global Ambassadors, Camille Herron, is breaking records along the way. Head below to learn more.
Expand Expanding CloseNBA’s Josh Hart to join Peloton for ‘3rd Quarter Ride’
Today, March 11, New York Knick’s Josh Hart will join Alex Tousiant for a live class at Peloton Studios New York later this evening at 7:00 p.m. EST. The class and the Peloton x NBA ambassadors come from the growing and evolving partnership between the NBA/WNBA and Peloton. Keep reading below for more details.
Expand Expanding CloseExclusive: Peloton preps graphic adventure games for Tread and Bike [Gallery]
Following the success of Lanebreak, Peloton is preparing to launch a few more games for its Tread and Bike devices and these are unlike anything you could imagine for exercise equipment.
Expand Expanding CloseFrom the garage to the salon, here are our three favorite home gyms this week
Happy end of week to you! On this last Friday before Daylight Savings kicks in and we prepare to welcome spring, we are taking a look at our three favorite home gym setups from this week. The first one is a home gym in a converted garage, the second looks to be simply an additional room setup, and the third combines exercise with beauty. Head below to learn more.
Expand Expanding CloseOrangetheory to join Self Esteem Brands in massive merger
Orangetheory, a leader in heart-rate interval training, and Self Esteem Brands, a leading portfolio of health and wellness franchise brands, have announced an intention to merge, forming one of the fitness industry’s largest footprints. Head below to learn more.
Expand Expanding CloseBe your own producer with Peloton’s new audio mix feature
Peloton is rolling out a new audio mix feature that allows members to create a custom audio mix between the Peloton instructor and the music. Keep reading below to learn more.
Expand Expanding CloseMarijuana consumers blaze more trails than non-consumers and exercise just as much, study finds
According to a new study published in the scientific journal Preventative Medicine Reports, people who consume marijuana walk more than people who don’t consume marijuana, and they exercise just as much as their non-consuming counterparts. Head below to learn more.
Expand Expanding ClosePeloton welcomes Women’s History Month with specialty programs & content
March is Women’s History Month, and as in years past, Peloton is celebrating with unique programs and content tailored for the occasion. Head below the jump for more details.
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Peloton’s spring sale takes up to $700 off at-home treadmill and rower packages
Peloton, connected at-home fitness company, has launched its Spring Sale, complete with deals on all its hardware packages and exercise equipment. The highlight of Peloton’s Spring Sale is its Tread+ packages, coming in at $5,705 for the Ultimate Package and $5,535 for the Starter Package – each are marked down $700 from original pricing. The only difference between the two packages is that the Ultimate Package comes with four sets of dumbbells, and the Starter Package comes with two sets. Free shipping and setup on all purchases, sale valid through March 14. Head below to learn more about the Peloton Tread+ and Peloton’s Spring Sale.
Expand Expanding CloseLululemon’s Global Ambassador Collective runs for equity in ultramarathon
Lululemon, athleisure and activewear apparel giant, has designed a first-of-its-kind ultramarathon called FURTHER, where 10 women will participate in six days of racing in California. Head below to learn more.
Expand Expanding CloseBowFlex buckles under pressure, files for bankruptcy
Four-decades-old at-home fitness company, BowFlex, announced yesterday that it is filing for Chapter 11 bankruptcy – the company has been sold to Taiwanese exercise equipment company, Johnson Health Tech, for $37.5 million. Keep reading below for more details.
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FDA approves first iPhone-enabled blood glucose monitor without a prescription
The dream of an Apple Watch which can take blood sugar readings may be some time off yet, but if you want an iPhone-enabled blood glucose monitor, you will soon be able to buy one without a prescription.
The FDA has granted approval for Dexcom’s Stelo Glucose Biosensor System, which uses a Bluetooth connection to your iPhone …
Expand Expanding CloseExercising in luxury: Home gyms adorned with PENT equipment
Luxury fitness equipment brand, PENT, has everything you would need to design your home gym in luxury. From weights to benches, to stability balls, to boxing setups, and more, we found our three favorite home gyms outfitted with PENT’s luxury fitness equipment. Keep reading below to learn more.
Expand Expanding CloseYet another Peloton executive is leaving the company
Ben Boyd, Peloton’s senior vice president of global communications, has announced his plans to leave the company after nearly two years. Keep reading below to learn more about another Peloton executive planning to depart the company.
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A peak performance partnership: Apple Fitness+ teams up with Gympass
It was recently announced that Gympass, a leader in corporate wellness, would be integrating Apple Fitness+ for its subscribers with a Basic plan and above, giving them access to everything Apple Fitness+ has to offer. Head below to learn more.
Expand Expanding CloseShould workplace exercise be mandatory?
Recent research published in the Harvard Business Review notes a connection between our cognitive function – which is a contributor to our job performance – and exercise. Knowing what we do about exercise and its ability to improve our job performance, should workplace exercise be mandatory?
Expand Expanding ClosePeloton introduces nationwide ‘Peloton Warm Up’ event series, bringing its community together
Connected fitness company, Peloton, has introduced its first-ever in-person event series geared exclusively toward new members. Keep reading below to learn more.
Expand Expanding CloseLululemon hires fossil fuel-linked PR firm in the face of greenwashing allegations
Athleisure and activewear giant, lululemon, has hired a PR firm to face the greenwashing allegations made earlier this month by a nonprofit organization. The firm, Edelman, is known for its connections to the fossil fuel industry. Head below to learn more.
Expand Expanding ClosePeloton teams up with Berlin Half Marathon
Peloton yesterday announced that they will be an official partner of the Berlin Half Marathon, which is taking place on April 7, 2024. Head below to learn more.
Expand Expanding CloseFitLab acquired Assault Fitness and RPM Training
FitLab, an integrated fitness platform, has acquired Assault Fitness and RPM Training, which will expand FitLab’s equipment offering. Keep reading below to learn more.
Expand Expanding ClosePeloton will cater content for performance athletes, possibly partner with additional marathons
Peloton CEO Barry McCarthy said in the latest earnings call that the connected fitness company plans to cater to performance athletes using new partnerships and content focusing on marathons. Keep reading below to learn more.
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Nike debuts colorful new Bloom Run footwear collection, just in time for spring
With February coming to a close and spring just a few weeks away, now is a great time to freshen up your wardrobe with Nike’s Bloom Run Collection. There are three new running shoes in the line – the Vomeros 17’s, the Invincible 3’s, and the Winflo 10’s – and each style features bold, bright colors and reflective speckles as an added layer of protection when running at night. The Winflo 10’s are available for $105 and provide neutral support that gives you balance, full-length Nike air cushioning for a comfortable feel, and a revamped toe box that better fits all foot types when compared to the Winflo 9s. Head below to learn more about Nike’s Bloom Run Collection.
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Megan Thee Stallion teams up with Nike to launch new ‘Hot Girl Systems’ activewear line
Three-time Grammy award-winning artist, Megan Thee Stallion, has teamed up with Nike to create a line of inclusive activewear for women that includes bodysuits, bras, a bomber jacket, cropped t-shirts, shoes, and more. Released online just before her birthday, “Hot Girl Systems” is already selling out quickly – the line is designed with Y2K-inspired graphics and Megan’s signature hottie flames with pieces that could easily double as workout gear and streetwear. Head below to learn more about Hot Girl Systems.
Expand Expanding CloseJust doob it: Study finds that getting high before a run can increase motivation
A study released by the University of Colorado Boulder found that not only can using cannabis before running improve motivation, but it can also make workouts more enjoyable and increase the euphoria known as “runner’s high.” Head below to learn more.
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