Lululemon designed a first-of-its-kind ultramarathon – FURTHER – to be completed by 10 of its female Global Ambassadors. The ultramarathon kicked off on March 6 in La Quinta, California, and will last a total of six days – one of the Global Ambassadors, Camille Herron, is breaking records along the way. Head below to learn more.
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Today, March 11, New York Knick’s Josh Hart will join Alex Tousiant for a live class at Peloton Studios New York later this evening at 7:00 p.m. EST. The class and the Peloton x NBA ambassadors come from the growing and evolving partnership between the NBA/WNBA and Peloton. Keep reading below for more details.
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Orangetheory, a leader in heart-rate interval training, and Self Esteem Brands, a leading portfolio of health and wellness franchise brands, have announced an intention to merge, forming one of the fitness industry’s largest footprints. Head below to learn more.
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Peloton is rolling out a new audio mix feature that allows members to create a custom audio mix between the Peloton instructor and the music. Keep reading below to learn more.
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March is Women’s History Month, and as in years past, Peloton is celebrating with unique programs and content tailored for the occasion. Head below the jump for more details.
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Lululemon, athleisure and activewear apparel giant, has designed a first-of-its-kind ultramarathon called FURTHER, where 10 women will participate in six days of racing in California. Head below to learn more.
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Four-decades-old at-home fitness company, BowFlex, announced yesterday that it is filing for Chapter 11 bankruptcy – the company has been sold to Taiwanese exercise equipment company, Johnson Health Tech, for $37.5 million. Keep reading below for more details.
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Ben Boyd, Peloton’s senior vice president of global communications, has announced his plans to leave the company after nearly two years. Keep reading below to learn more about another Peloton executive planning to depart the company.
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Connected fitness company, Peloton, has introduced its first-ever in-person event series geared exclusively toward new members. Keep reading below to learn more.
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Athleisure and activewear giant, lululemon, has hired a PR firm to face the greenwashing allegations made earlier this month by a nonprofit organization. The firm, Edelman, is known for its connections to the fossil fuel industry. Head below to learn more.
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Peloton yesterday announced that they will be an official partner of the Berlin Half Marathon, which is taking place on April 7, 2024. Head below to learn more.
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FitLab, an integrated fitness platform, has acquired Assault Fitness and RPM Training, which will expand FitLab’s equipment offering. Keep reading below to learn more.
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Peloton CEO Barry McCarthy said in the latest earnings call that the connected fitness company plans to cater to performance athletes using new partnerships and content focusing on marathons. Keep reading below to learn more.
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A study released by the University of Colorado Boulder found that not only can using cannabis before running improve motivation, but it can also make workouts more enjoyable and increase the euphoria known as “runner’s high.” Head below to learn more.
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Peloton last month sent an email to members who purchased a Tread+ an update about their Tread+ deliveries, which have now been delayed according to a recent update sent to those who preordered a Tread+. Keep reading below for more details.
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March is Women’s History Month, and Peloton will host a special event at Peloton Studios London to celebrate. Keep reading below for more details.
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Vancouver-based fitness company, BowFlex, is running out of money and is doubtful that it will be able to stay in business, according to The Portland Business Journal. Keep reading below for more details.
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Back in May of 2021, World Champ Tech LLC filed a lawsuit against Peloton, claiming that the connected fitness company infringed on a trademark that the company owned – the name being “Bike+”. Head below for more details.
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Garmin yesterday announced the newest smartwatch to its lineup, the Forerunner 165. It’s a more affordable GPS running smartwatch that will help people of all skill levels to meet their personalized fitnes goals. Head below to learn more about the Garmin Forerunner 165.
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With the virality of #WaterTok, a trending hashtag on TikTok, questions about how much water we are meant to consume is once again making the rounds in various news outlets and on social media. When you add in the explosive popularity of a Stanley Cup 40-ounce tumbler, the question of how much water is enough water per day is an especially curious one. Head below to learn more.
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In a new Chinese study, results found that while exercise can definitely help to alleviate feelings of depression, it only does so if you persist with that exercise. Head below the fold to learn more.
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In findings reported by a National Institute of Health study, it was discovered that women required less physical activity than men did to reach their “maximum survival benefit.” Keep reading below for more details.
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Ed Beazer, who picked up pickleball four years ago along with millions of other Americans, has created the sport’s first mini pickleball to help people improve their overall pickleball game. Keep reading below for more details.
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Like so many other companies, brands, and organizations, athleisure giant lululemon is looking to leverage the use of artificial intelligence for its customers on its e-commerce platform. Keep reading for more details.
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