FitLab, an integrated fitness platform, has acquired Assault Fitness and RPM Training, which will expand FitLab’s equipment offering. Keep reading below to learn more.
It is not totally clear to me what FitLab is or what they do, even after spending time on its website and doing additional research. According to FitLab’s homepage, FitLab is:
The first platform to connect every aspect of your fitness lifestyle, bringing immersive experiences to life whenever, wherever, and however you train.
Enticing, but extremely vague. FitLab is backed by athletes and a couple of celebrities (such as UFC champion Conor McGregor and actor Jason Mamoa), but as far as I can tell, it seems to be a company that partners with brands and exercise spaces that already exist, and FitLab assists in expanding (perhaps?) or connecting (possibly?) those spaces and brands with one another (maybe).
I do know that last year, Nike tapped FitLab to help launch Nike Studios, a collection of boutique fitness studios that would make its debut in California.
As FitLab continues its expansion into the infinitely-reaching fitness industry, it has now acquired Assault and RPM Training. Assault is an exercise equipment company that makes connected bikes, treadmills, and rowers – RPM Training is another exercise equipment company that specializes in high-performance ropes and also sells other workout gear.
According to Fitt Insider:
Utilized in CrossFit, pro sports, and the US military, Assault is a leading manufacturer of self-powered bikes, treadmills, and rowers, while RPM’s gear and apparel are popular in the functional training space.
When it’s all said and done, FitLab’s acquisition of Assault and RPM Training adds that much more to its list of brands in its continued efforts to expand within the fitness space.
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