Peloton CEO Barry McCarthy said in the latest earnings call that the connected fitness company plans to cater to performance athletes using new partnerships and content focusing on marathons. Keep reading below to learn more.
During the Peloton earnings call when CEO Barry McCarthy was discussing the Peloton Tread, he mentioned the company’s plans to create and provide specialized content catered for performance athletes, specifically for athletes training for marathons. To accomplish this, Peloton will need to have strategic partnerships with known marathon organizers so that they can give Peloton members immersive running experiences, including 3D courses and specific classes that incorporate the auto-incline Tread feature.
As for marathon partnerships, Peloton already has a partnership with the New York Road Runners (NYRR), one of the most famous marathon organizers in the world, which was announced back in October 2023. Thus far, the partnership has produced audio-only content that includes “5 Borough Outdoor Runs” and a TCS NYC Marathon Highlights run (via Pelo Buddy).
In the latest Peloton earnings call, McCarthy’s comments would suggest that Peloton captured the entire NYC marathon course and will provide that content for members training for that specific race. McCarthy:
We entered into a partnership with New York Road Runners. I’m super excited about that, and we filmed in 3D, the Marathon course, the New York Marathon course this year and that will be available on our platform for runners who are training for the marathon. And we also captured the metadata and so the elevation on the Treadmill will automatically change as you progress down the course.
Taken at face value, this quote from McCarthy suggests that Peloton members can expect an immersive Tread experience that will simulate marathon courses, which offers runners an authentic training experience.
McCarthy also hinted at Peloton possibly partnering with additional marathon organizers, extending the program beyond the company’s current partnerships.
We hope to expand that to other leading marathons in the world and continue to lean into that segment of the marketplace, which I think helps to reposition the brand in important ways.
A repositioning of Peloton that would lead them into the world of specialized marathon training content is certainly a niche corner of the connected fitness market, but one that would undoubtedly be popular amongst Peloton members.
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