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Peloton files theft claim against ICON, which claims retaliation for patent dispute
Earlier this fall, ICON filed a lawsuit against Peloton over its patents relating to key features of Bike+: the swivel screen and the auto-follow technology used to change resistance during a class. ICON’s basis is that it was issued a patent for the auto resistance feature in 2007 and the swivel screen in 2019. Peloton has now filed a lawsuit against ICON claiming it tried to steal its advertising plans from a contractor.
Expand Expanding ClosePeloton promotes Thanksgiving Virtual Turkey Trot on Peloton Digital
On the official company blog, Peloton is promoting its 2020 version of a virtual Turkey Trot.
In a year where many local Turkey Trot races might be temporarily off the schedule, it’s a tradition that we’re determined to keep going — Peloton style. We love how holiday races bring communities together and are a near-and-dear tradition for so many. That’s why we’re bringing you our very own virtual Turkey Trot for 2020, for everyone to join this year!
If you aren’t familiar, a “turkey trot” is a usually 5k race/fun run that takes place on the morning of Thanksgiving. Most of the people in the US who participate in one do so to burn a few extra calories ahead of a large meal for Thanksgiving. Turkey Trots are also usually kid-friendly as many include a 1-mile walk or other kid-focused activities.
On Thursday, November 26 at 6 a.m. ET, Peloton will be adding two audio-guided Turkey Trot classes to its on-demand library:
- 30-min Turkey Trot with Matty Maggiacomo
- 45-min Turkey Trot with Matt Wilpers
Accessing the runs will require the Peloton digital app, but if you aren’t a member you can have 30 days free access to get started.
Before you head out, make sure you’ve got plenty of flat running space to get started, and most of all, have fun. The classes will assume you’re running straight away from your starting location and will inform you when it’s time to turn back.
CTW’s Take
Virtual Turkey Trots are going to be very popular this year with the COVID-19 pandemic forcing the cancellations of almost all in-person races, so it’s smart of Peloton to capitalize on this to drive digital subscribers, which are a lead generation tool for its hardware
Peloton Tread Review Round-up: Another great product from Peloton
We broke the news a few weeks back that Peloton’s new Treadmill was being released in select states in February with a full nationwide US rollout on March 30. Now that the Peloton Tread has appeared in the showrooms, fans are getting their first look and posting initial Peloton Tread reviews.
Expand Expanding CloseComment: I don’t care if Peloton ever brings other riders into the studio
Being somewhat new to Peloton, I don’t know a lot of what it was like pre-COVID-19 from a class perspective, but I’ve taken enough of the live classes to know that I don’t care if Peloton ever has in-studio riders again.
Expand Expanding ClosePeloton CEO John Foley sells 100,000 of Peloton stock, but it’s not due to COVID-19 vaccine news
The year 2020 has made Peloton’s CEO and cofounder a wealthy person following Peloton’s rapid stock rise as the COVID-19 pandemic sent demand for Peloton products higher and higher.
Expand Expanding CloseYouTube co-founder Chad Hurley joins CLMBR board of advisors and becomes an investor
Chad Hurley, one of the co-founders and former CEO of YouTube, has joined the board of advisors at CLMBR. He is also investing in the company in a seed round that will support the CLMBR Connected and CLMBR Pure vertical climbing machines’ launch and delivery.
Expand Expanding ClosePeloton and Beyoncé announce a multi-year partnership
Earlier today, Peloton announced a multi-year partnership with Beyoncé. Peloton said that Beyoncé is one of their most requested artists during rides. With the partnership, Peloton worked with Beyoncé to create a series of themed workout experiences to help extend Homecoming to Peloton.
Expand Expanding CloseKrowdFit announces new cash-back wellness incentive program
KrowdFit, the enterprise cash-back wellness incentive program in the US and Canada, has released a rewards program for individuals. Unlike traditional wellness programs that focus on granting prize money for weight loss, KrowdFit rewards its users with cash every Monday for engaging in daily wellness activities, such as mindfulness, healthy sleep, steps, food logging, and physical activity.
Expand Expanding ClosePeloton stock down 13% in pre-market trading on COVID-19 vaccine news
Peloton’s stock (PTON) has seen record highs during 2020 on the COVID-19 pandemic demand, but news of a vaccine that’s 90% effective has sent the stock trending downward in pre-market trading.
Expand Expanding CloseWSJ: How Peloton could beat Nike and Lululemon at apparel
Peloton’s ambitions in the apparel market might run deeper than just a way to use your referral credits.
Expand Expanding ClosePeloton Tread is coming to select US states on February 9th, nationwide on March 30th
Earlier this year, Peloton took the wraps off its new lower-cost treadmill. While no official Peloton Tread release date was given other than early 2021, we now know it’s coming to the US starting on February 9th.
Expand Expanding ClosePeloton first-quarter sales surged 232% despite supply constraints, shares down after hours
Peloton has released its first-quarter earnings, and it was an incredible quarter as expected.
Expand Expanding ClosePeloton releases beta of new sessions feature for group workouts
According to a new Peloton support page, a sessions feature is now in beta.
Expand Expanding ClosePeloton loses round 1 in their class purge lawsuit related to music licensing
During the music licensing lawsuit it faced last year, Peloton purged thousands of rides from its archives. Peloton owners were not happy and filed a class-action lawsuit. One person sued Peloton directly and won.
Expand Expanding ClosePeloton sues US government over tariffs from the trade war
Peloton is joining a host of other companies suing the US government over tariffs made as part of the trade war with China.
Expand Expanding CloseJAXJOX shipping delays highlight logistics issues connected fitness companies face
JAXJOX announced its InteractiveStudio product a few months ago and the entire kit was scheduled to be released in November. It’s now scheduled to arrive in December. The connected dumbbells are still facing long shipping delays as well.
Expand Expanding CloseJohn Foley discusses why COVID didn’t create artificial demand for Peloton and why they went direct to consumer
Talks at GS, filmed at Goldman Sachs’ Builders + Innovators Summit, Peloton CEO John Foley discussed growing the interactive fitness platform, why a key decision for growth was going direct-to-consumers and building a community through Peloton.
Expand Expanding CloseComment: Peloton’s use of music to drive sales of merchandise is going to raise ARPU
Peloton recently kicked off season 2 of ‘Sunday’s with Love’ with Ally Love. They then released a merchandise collection with the same theme.
Expand Expanding ClosePeloton kicks off Halloween season with new ‘themes’ series
Halloween is coming up this Saturday, and Peloton is getting into the mood with a series of rides.
Expand Expanding CloseChase Sapphire cardmembers will receive up to $120 in statement credits towards Peloton memberships
Yesterday, Peloton announced a new partnership with Chase Sapphire cardmembers.
Expand Expanding CloseComment: What will Amazon’s role be in connected fitness?
Connect fitness is a market that is currently seeing immense growth driven by COVID-19, but most analysts expect that trend to continue even after the pandemic is over. Amazon’s first product into this market was the Amazon Halo, but does it have further ambitions?
Expand Expanding ClosePeloton announces Q1 2021 earnings call
Peloton has announced its Q1 2021 earnings call on November 5 after the US stock market closes. There will be a live webcast at 5 p.m. EST to discuss the quarter and to answer questions.
Expand Expanding ClosePeloton cancels live and on-demand classes on November 3 for the US election
On the official Peloton blog, it has been announced that Peloton’s US operations will be closed on November 3 for the US election.
Expand Expanding ClosePeloton Tread vs. Tread+: Which should you buy?
A few weeks back, Peloton unveiled a new lower-cost tread while renaming the current treadmill to Tread+, creating a tricky dilemma for current Peloton owners and new shoppers looking at Peloton. Read on as we round up everything we know about the Peloton Tread vs. Tread+.
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