JAXJOX’s new connected dumbbells combine Bowflex-style weights with live workout classes

JAXJOX Interactive Studio

2020 might be known for a lot of negative things, but one of the positives will be the rise of connected fitness. We all know about Peloton’s growth, but Peloton isn’t the only company producing exciting new products. Today, JAXJOX has unveiled its new InteractiveStudio along with multiple new fitness products that can be purchased as a kit or separately.

The JAXJOX InteractiveStudio ($2,199) is a freestanding system that includes a 43-inch touchscreen that rotates horizontally or vertically. It will also tilt down 15 degrees for floor exercises. It features four connected fitness products as well. Included is a connected kettlebell, connected dumbbells, connected push-up tracking tool, and a connected foam roller. The stand also includes a soundbar that syncs with both Spotify and Apple Music. JAXJOX sells the dumbells, kettlebell, and foam roller separately from the InteractiveStudio as well.

The app-only subscription costs $13 a month, and the InteractiveStudio membership is $40 a month. JAXJOX has a variety of classes, ranging from HIIT, strength workouts, yoga, and meditation.

I’ve gone ahead and purchased the dumbells, so I will have a full review when they arrive in 5-6 weeks. The range is 8 to 50 pounds per dumbbell, and they’re changed with a digital display. The weight can be decided either from the app or through the on-screen display.

JAJOX’s new lineup appears to make a great addition to a Peloton household as a way to get in-depth connected strength training on top of connected cardio. Peloton is rumored to be working on its own new strength products, but JAXJOX will ship its InteractiveStudio ($2,199) in November, with the dumbbells ($449 for a pair) and kettlebells ($229) available to purchase now, so it has certainly beaten competitors to market.

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