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Peloton

550 'Peloton' stories June 2020 - July 2020
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Peloton Interactive, Inc. is an exercise equipment and media company. It was founded in 2012 by John Foley and launched off a Kickstarter funding campaign in 2013.

Why a cheaper treadmill is a key strategy for Peloton’s continued growth

Avatar for Bradley C Jul 9 2020 - 9:10 am PT
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Peloton treadmill

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Despite being known as a cycling company, Peloton has many other options for workouts. Through its Peloton digital app for smartphones, tablets, Apple TV, and Roku, it offers boot camp classes, outdoor runs, weight lifting, and even meditation classes. Peloton also offers a treadmill with a similar experience to its cycling classes. Peloton is hinting at more energy (watts?) spent in this category, though.

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Peloton’s music ambitions go much deeper than motivation

Avatar for Bradley C Jul 8 2020 - 6:25 pm PT
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Peloton Grateful Dead Music

Every Sunday evening, I take a look at the upcoming Peloton schedule for the week and map out which classes I plan to take. I prefer live classes, but on-demand at a scheduled time is my second favorite as it gives me that extra push on the leaderboard. While I was looking at the schedule this week, I noticed a 45-minute Grateful Dead ride with Jenn Sherman. I’ve listened to a little Grateful Dead in my life, but I’ve always wanted to dig into the band more, so I thought this would be the perfect opportunity.

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Echelon challenges Peloton’s patent claims

Avatar for Bradley C Jul 8 2020 - 10:29 am PT
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Peloton has been using its chest of patents to keep competitors from encroaching on its market share in recent months. After it put Flywheel out of business (and offered its customers a free trade-in), Peloton has turned its attention to Echelon. Echelon, who is headquartered in my hometown of Chattanooga, TN offers a similar product to Peloton’s bike with ditching the built-in screen in favor of an iPad. I reviewed it earlier this year over on 9to5Mac.

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Peloton adds Pelothon team water bottles to its online store to kick off summer 2020 campaign

Avatar for Bradley C Jul 8 2020 - 9:22 am PT
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Pelothon

Peloton has announced its Pelothon Summer 2020 campaign is kicking off with an announcement of the various charities they are supporting.

In the wake of the COVID-19 pandemic, fighting hunger has become even more important. During the Pelothon, we’re coming together to give back and support hunger relief efforts in our global communities. Over four weeks, Peloton will donate a total of $1M to our four non-profit partners: 

With this announcement, Peloton has also added new Pelothon water bottles to their online store with different team hashtags on each bottle.

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