Peloton will now allow users to identify as nonbinary according to The Verge. Peloton has announced this as part of the company’s broader commitment to Pride Month.
Users that choose nonbinary as their gender will appear as “NB” on the leaderboard, where they compete against other people using the app, bike, or treadmill. Peloton customers will still be able to filter the leaderboard by age and gender.
Nonbinary gender options are still uncommon in many tech products, although Peloton’s move could push other companies to make the option standard across platforms. Facebook has supported nonbinary gender designations since 2014, and a number of dating apps have already introduced the feature, including Tinder, OkCupid, and Grindr. Even emoji now have nonbinary options, with both Google and Apple releasing gender inclusive icons last year. Apple introduced 328 emoji, and Google launched 53.
Peloton also announced that 20% of its Pride 2020 collection sales as well as $100,000 to the Ali Forney Center (AFC)