Connected fitness rowing manufacturer Ergatta has recently announced its own line of branded apparel, featuring t-shirts and sweatshirts for both men and women. The fitness company appears to be taking a play out of Peloton’s book in building an exclusive fitness community around its members and branding.
Ergatta is a home rower manufacturer and one of the newer connected fitness brands to hit the market in recent years. It currently offers its lone flagship product (aside from the new apparel), the Ergatta Rower. The Rower’s cherry wood frame exemplifies the home decor look of its design, and its content is in a league of its own.
Ergatta is the only rowing machine on the market to be focused on a competitive approach inspired around gaming. Workouts are focused on goals within a program, as well as races and intervals against others.
With the company’s recent announcement, it looks to expand its reach beyond fitness equipment and build a community of members around the Ergatta brand, starting with exclusive apparel.
Ergatta launches its own apparel line
In an email to members, Ergatta recently announced the launch of its own branded line of apparel for both men and women. While the initial rollout is small, the clothing line offers style and variety while hinting at the possibility of more to come.
Upon viewing the new apparel page on Ergatta’s website, you’ll notice several pieces of clothing currently available. This includes sweatshirts, t-shirts, and tanks for both men and women in various colors. Prices range from $30 for an Ergatta branded women’s crop tank to $70 for a hoodie.
While this initial rollout only consists of seven items, there may be more on the way.
In looking at the Ergatta apparel page, we noticed another tab for “accessories.” When you click it, there aren’t any items currently available, but this could be a clue to more Ergatta merchandise in the pipeline for fans of the brand.
We have reached out to Ergatta for more details about what merch might be on the horizon but have not heard back yet. Check back with Connect the Watts for the latest Ergatta updates.
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