Life Time (NYSE: LTH) is diving deeper into recovery and wellness with the addition of cold plunges at 70+ locations nationwide by summer 2025. As more people prioritize post-workout recovery, this expansion complements Life Time’s existing cold therapy offerings, including saunas, steam rooms, cryotherapy, and rejuvenation suites.
The rise of cold plunging for recovery
Cold plunges have surged in popularity as a powerful recovery tool with science-backed benefits. According to a recent Life Time survey, 43% of respondents expressed interest in incorporating ice baths and cryotherapy into their wellness routines.
“Cold-water therapy is one of the most effective ways to recharge the body and mind,” says Danny King, Director of Recovery and Performance at Life Time. “By spending just 30 seconds in a cold plunge, you can boost energy, reduce inflammation, improve sleep, and build mental resilience. It’s a simple yet powerful tool for optimizing physical and mental recovery.”
How cold plunges enhance performance
Cold-water immersion provides a range of health benefits, including:
• Increased energy and alertness: Cold exposure stimulates the nervous system, making it a great way to start the day.
• Improved recovery and reduced inflammation: Ice baths help decrease muscle soreness and speed up post-workout recovery.
• Enhanced sleep quality: Some individuals report deeper sleep cycles after pre-bed cold plunging due to its impact on heart rate and body temperature regulation.
• Mental toughness and stress resilience: Practicing controlled breathing during cold exposure trains the body to handle discomfort and stress more effectively.
Life time’s holistic approach to recovery
The cold plunge expansion is part of Life Time’s commitment to integrating recovery into overall wellness. In addition to cold therapy, members have access to:
• Rejuvenation Suites with saunas, whirlpools, and steam rooms
• LT Recovery Spaces featuring hydromassage, cryotherapy, compression boots, percussion massage guns, and foam rollers
• Dynamic Stretch programming to enhance mobility and flexibility
• LTH Supplements and wellness products to support post-workout recovery
What to expect with life time’s cold plunge expansion
Life Time encourages beginners to start with short sessions and gradually build tolerance. “It’s not about how long you stay in,” says King. “We recommend working with our recovery experts to learn proper cold therapy techniques and maximize benefits while avoiding potential risks.”
As part of Life Time’s ongoing renovations and club enhancements, the rollout of cold plunges is already in motion and will continue beyond 2025. Members can check their club’s luxury amenities page to see if a cold plunge is available at their location.
For more details, visit www.lifetime.life.
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