Hydrow, the industry leader in connected rowing, has just announced an exciting new partnership with global private members club Soho House, bringing its premium rowing experience to select health club locations around the world. This collaboration blends Soho House’s world-class hospitality and wellness spaces with Hydrow’s immersive, on-water rowing workouts, creating an unparalleled fitness experience for members.
An elevated fitness experience with Hydrow and Soho House
As of March 27, 2025, Hydrow rowing machines are now available at several Soho House Health Clubs across North America and Europe. The integration brings Hydrow’s advanced connected rowers to exclusive Soho House destinations, giving members access to one of the most effective full-body workouts on the market. Using patented electromagnetic resistance and immersive live and on-demand classes filmed on iconic waterways around the world, Hydrow delivers cardio and strength training in one seamless session.
Soho House members can now experience expert-led workouts set in breathtaking locations like the Thames in London, the Arno in Florence, and Rio’s Guanabara Bay—without ever leaving their club. It’s a powerful addition to Soho House’s expanding wellness offerings and another step toward creating intentional, wellness-focused spaces for its diverse and creative membership base.
Rowing’s rise: the most efficient full-body workout
“Rowing is the most efficient workout on the market,” said John Stellato, President and CEO of Hydrow. “We’re thrilled to partner with the iconic Soho House brand to bring Hydrow’s unparalleled on-water experience to its members.” Stellato’s sentiment reflects the growing demand for dynamic, low-impact workouts that build both cardiovascular endurance and total-body strength.
Hydrow rowers are engineered to activate 86% of the body’s major muscle groups—nearly double what you get from cycling or running—making them an ideal tool for Soho House members looking to maximize results without sacrificing joint health or recovery.
Where to find Hydrow at Soho House
Hydrow machines are already available at the following Soho House locations:
Soho House Amsterdam
Soho House Berlin
Soho House Barcelona
Soho House Paris
Soho House Rome
Soho Farmhouse
Babington House
Shoreditch House
Brighton Beach House
Soho House Chicago
Soho Beach House Miami
Soho House Nashville
White City House
Soho Warehouse Los Angeles
In addition to access in-club, Soho House members will also receive a $500 discount if they choose to bring the Hydrow experience home with them. It’s part of a larger move by Hydrow to meet members where they are whether in the club, at home, or on the go.
A strategic move in Hydrow’s growth journey
This partnership comes on the heels of Hydrow’s strategic acquisition of Speede Fitness and several high-profile collaborations, including those with the George Clooney-directed film The Boys in the Boat, the PBS docuseries Hope in the Water, and even Pantone’s Color of the Year campaign. With over $300 million in total funding and support from celebrity investors like Kevin Hart, Travis Kelce, and Justin Timberlake, Hydrow is doubling down on innovation and community expansion.
This Soho House partnership not only expands Hydrow’s reach into luxury wellness spaces, but also solidifies its position as a frontrunner in the growing connected fitness and digital wellness technology market.
About Hydrow
Founded in 2017, Hydrow has redefined rowing for the modern age. Their patented electromagnetic resistance system delivers a near-identical feeling to rowing on water, paired with cinematic content and world-class instructors. The brand’s mission is centered around connection, whole-health solutions, and making top-tier fitness more accessible through cutting-edge technology.
About Soho House
Soho House, founded in 1995, is a global network of private members’ clubs created for individuals in the creative industries. With over 40 Houses worldwide, Soho House is known for blending hospitality, culture, and wellness into a refined experience tailored to modern professionals. Through initiatives like this partnership with Hydrow, Soho House continues to innovate its wellness offerings in line with the needs of its members.
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