Beachbody has announced plans to launch a live interactive subscription service this fall called BOD Interactive, or BODi (pronounced “body”) for short. The fitness giant has plans to utilize a unique fitness studio and personalized music capabilities to stand out amongst a crowded market of live fitness content.
While Beachbody Co. Group, LLC is fairly new to the connected fitness equipment game, it remains a juggernaut of producing workout content. It has previously made millions off of workout programs like Insanity and P90X and currently has over 2.6 million paid subscribers.
In February, the company announced a three-way merger with equipment manufacturer MYX Fitness and blank check SPAC Forest Road Acquisition Corp. As a result, the three companies will join forces to go public at a combined value of $2.9 billion.
With its latest announcement, Beachbody looks to further expand its reach and build an interactive fitness community for its subscribers using some interesting technology.
Beachbody to launch BODi in September
According to a recent press release, Beachbody plans to bring the interactive experience and energy of live, group fitness classes into homes worldwide with BODi.
At-home fitness classes are nothing new, but Beachbody hopes to implement unique technologies and strategic partnerships to help elevate its BODi content. Carl Daikeler, Co-founder, Chairman, and CEO of Beachbody, elaborates:
BODi’s approach to fitness streaming will transform members’ living rooms into a high energy, group fitness class. What we believe distinguishes BODi from any other streaming fitness offering is the fact that BODi’s technology-enabled experience will allow subscribers and Beachbody trainers to have direct access to one another. This offering will further elevate live and connected at-home workout content with stunning production value. When combined with the ability to personalize music while remaining on beat with the instructor, BODi will provide an at-home fitness experience beyond anything in the market today.
BODi subscribers will gain access to both daily live and on-demand “group” classes, offering indoor cycling, cardio, HIIT, strength training, Pilates, barre, and yoga.
Furthermore, subscribers will be able to work out with some of their favorite Beachbody trainers, like Shaun T and former Senior Peloton Instructor Jennifer Jacobs.
Thanks to the aforementioned merger, MYX indoor cycle owners will be able to stream any BODi workout on the MYX touchscreen tablet, too.
Other interesting features
- Through “BODcast,” members can opt-in to appear as part of the curated onscreen “cast” of the workout, with their image projected on the LED wall on stage during select classes.
- BODi trainers will provide specific technique corrections to the BODcast, benefitting thousands of live viewers with specific form corrections and real-time motivation during every workout.
- Leveraging Feed.fm capabilities, users can follow the trainer’s curated soundtrack for the workout or choose from multiple genres so they can work out to music of their choosing while staying on beat with the rest of the class.
The BODi tier will launch in September and cost an additional $19.95 per month on top of the current Beachbody On Demand (BOD) membership ($99).
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