JAXJOX announces a Series A funding round of $10 million

JAXJOX Interactive Studio

JAXJOX, the creators of the InteractiveStudio, has announced a funding round of $10 million to continue expansion and product development.

The series A includes Dowgate Capital Ltd. and entrepreneur Nigel Wray, and this now brings their total funding raised to date to $17 million.

“With so much activity in the connected fitness space, we’re both delighted and excited to be part of JAXJOX’s movement to bring fitness and health together using data science. This is the future of wellness,” said James Sergeant of Dowgate Capital.

“When developing the InteractiveStudio it was important for us to think about all the friction points a user experiences with home gym equipment. A few years ago, there were no in-home fitness solutions that fit into every lifestyle. There were in-home solutions for cardio and strength but nothing that combined the two in one compact unit. We spent 2 years creating the ultimate community-centric home fitness solution that combines adjustable free-weight equipment, AI-powered performance tracking, and content for a wide variety of workouts,” said Founder and CEO Stephen Owusu.

In 2019, JAXJOX released the KettlebellConnect, the first smart kettlebell with adjustable weights. Since then, they’ve announced the Connected Dumbbells and the new InteractiveStudio.

JAXJOX has seen 10x growth year over year and tripled the number of employees. JAXJOX products are currently sold at Apple stores and on the JAXJOX website. BestBuy has an exclusive partnership for retail sales of the InteractiveStudio, and the Geek Squad will assist with repairs and service work.

CTW’s Take on JAXJOX funding

JAXJOX is a very interesting company to me, and I am really excited about their products. I’ve been looking for a new set of dumbbells to simplify my workout setup, so I have them on order now. One of the aspects that I appreciate about JAXJOX is how you can order their equipment separately over time instead of having to order it all together.

Like others in this space, the logistics of manufacturing and shipping products that weigh hundreds of pounds is going to be a challenge, but I am excited to see what they produce in the future.

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